Intermediate
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Approx. 1 month
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Class Summary

Learn the key tools and steps to build a successful startup (or at least reduce the risk of failure). An introduction to the basics of Steve Blank's famous Customer Development process, where entrepreneurs "get out of the building" to gather massive amounts of customer and marketplace feedback, and then use that feedback to continuously iterate and evolve their startup business models, improving the chances of success at every step.

What Will I Learn?

You'll learn the key steps of the Customer Development process: how to identify and engage the first customers for your product, and how to gather, evaluate and use their feedback to make your product, marketing and business model far stronger.

What Should I Know?

Prior knowledge or experience are not required. Passion, tenacity, and a willingness to work hard are essential. Ideally, you'll join the class with at least a rough idea of the business model of the startup you'll work on step-by-step through the course of the class.

Syllabus

Lesson 1: What We Now Know

Why startups are not smaller versions of large companies

Lessons 1.5A and 1.5B: Business Models and Customer Development

How to articulate and test hypotheses

Lesson 2: Value Proposition

How do you find your minimum viable product?

Lesson 3: Customer Segments

How do you find your customer archetype?

Lesson 4: Channels

How does your product gets to customers?

Lesson 5: Customer Relationships

How do you get, keep and grow customers?

Lesson 6: Revenue Models

How do you make your money?

Lesson 7: Partners

Who are your partners and suppliers?

Lesson 8: Resources, Activities and Costs

What is most important for the business?

FAQ

When does the course begin?

This class is self paced. You can begin whenever you like and then follow your own pace. It’s a good idea to set goals for yourself to make sure you stick with the course.

How long will the course be available?

This class will always be available!

How do I know if this course is for me?

Take a look at the “Class Summary,” “What Should I Know,” and “What Will I Learn” sections above. If you want to know more, just enroll in the course and start exploring.

Can I skip individual videos? What about entire lessons?

Yes! The point is for you to learn what YOU need (or want) to learn. If you already know something, feel free to skip ahead. If you ever find that you’re confused, you can always go back and watch something that you skipped.

How much does this cost?

It’s completely free! If you’re feeling generous, we would love to have you contribute your thoughts, questions, and answers to the course discussion forum.

What are the rules on collaboration?

Collaboration is a great way to learn. You should do it! The key is to use collaboration as a way to enhance learning, not as a way of sharing answers without understanding them.

Why are there so many questions?

Udacity classes are a little different from traditional courses. We intersperse our video segments with interactive questions. There are many reasons for including these questions: to get you thinking, to check your understanding, for fun, etc... But really, they are there to help you learn. They are NOT there to evaluate your intelligence, so try not to let them stress you out.

What should I do while I’m watching the videos?

Learn actively! You will retain more of what you learn if you take notes, draw diagrams, make notecards, and actively try to make sense of the material.

Course Instructors

instructor photo

Steve Blank

Instructor

Steve Blank is a seasoned Silicon Valley entrepreneur. Translation: he has failed and--more often--succeeded, in a 21-year career building 8 Valley startups, including several with major IPO's. Along the way, he's learned an incredible amount, and has spent the last decade sharing what he's learned with entrepreneurs all over the world. Author of two famous books on entrepreneurship, The Four Steps to the Epiphany, and The Startup Owner's Manual. Steve teaches entrepreneurship at Udacity, Stanford, Berkeley, Columbia, and other major universities worldwide. He was named "Master of Innovation" by Harvard Business Review and is an advisor to many successful entrepreneurs. He is also an avid conservationist, contributing generously to preserve the California Coast.

course developer photo

Kathleen Mullaney

Course Developer

Kathleen manages content development at Udacity. EP245 is the first class for which she is working as the official Assistant Instructor. She's learned a lot from Steve while producing his class and hopes to help students with the course in any way she can!