AI-Powered Data Analytics for Business Leaders

Turn business questions into confident decisions—without writing code or holding a stats degree. This course shows leaders how to close the gap between asking a question and getting a usable answer using AI tools like Claude Code. You'll master the data-to-decision workflow—question, data, analysis, decision—and core concepts like aggregation, normalization, segmentation, and trends. Learn to spot misleading numbers, build visualizations that drive action, and apply these skills across HR, sales, and marketing. All you need is curiosity and healthy skepticism.

Course

Beginner
4 hours
Updated: Aug 3, 2026

Subscription · Monthly

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Unlimited access to hundreds of top-rated courses
Hands-on projects with expert feedback
Personalized career coaching and interview prep
Program Certificates

Skills you'll learn

11 skills

Data-to-Decision Workflow Concepts
Marketing Data Analysis Concepts
Data Science Awareness
Applying AI for Business Visualization
Applying AI for Marketing Visualization

Applying AI for Sales Visualization
Sales Data Analysis Concepts
Data visualization business context

Prerequisites

0 prerequisites

No prior technical experience required.

You will need to be able to communicate fluently and professionally in written and spoken English.

Course Outline

13 lessons
1 project

AI-Powered Data Analytics for Business Leaders

Welcome: Data Leadership in the Age of AI
AI removes the technical middleman, so the quality of your questions becomes the real bottleneck. Meet the vocabulary and mindset behind data leadership.
TQ: Data
A concise introduction to data concepts, tools, and strategies for leveraging data effectively in business.
The Data-to-Decision Workflow
Every data decision follows one arc: question, data, analysis, decision. Learn the four analytical moves and the traps, like Simpson's paradox, hiding in a clean number.
HR Data and AI Decision-Making
HR decisions apply the same steps as any other decision, but the data is about people. Learn to govern sensitive fields, normalize for workload, and keep the final call human.
Sales Data and AI Decision-Making
Sales records are shaped by people with a reason to shape them. Learn to reconcile conflicting systems, normalize comparisons, and read pipeline as testimony, not fact.
Marketing Data and AI Decision-Making
Marketing measures the most and explains the least. Learn to rule out vanity metrics, catch mismatched definitions, and test attribution across models.
AI for Data-Driven Decision-Making
Learn to use Claude Code or other AI tools to turn vague business questions and raw data into clear, defensible recommendations for data-driven decision-making without coding.
Data Visualization for Business Leaders
Learn to use business data visualizations that drive decisions: select impactful charts, spot misleading visuals, sequence insights, and focus on clarity over clutter.
Creating Business Visualizations with AI
Learn to use AI and plain language prompts to iteratively build business charts that reveal deeper insights, enabling better, data-driven decisions and empowering faster, clearer analysis.
HR Workforce Visualizations with AI
Create meaningful, privacy-conscious HR workforce visualizations with AI by setting constraints, normalizing comparisons, surfacing leading indicators, and iterating insights with prompts.
Sales Visualizations with AI
Learn how to use AI for sales visualizations, stress-test assumptions, normalize data, and present charts that hold up under scrutiny with actionable insights and leading indicators.
Marketing Visualizations with AI
Learn to use AI for fast, insightful marketing visualizations—focus on fair comparisons, outcomes, context, and leading indicators for better decision-making.
Course Review
Review the key course arcs: data understanding, workflow, AI use, visualization, and questioning assumptions—culminating in an applied business project.

AI-Powered Strategy Brief
Use AI to analyze messy, real-world retail data across multiple formats and deliver a board-ready strategy brief identifying what's driving Set & Form Co.'s performance gaps.

Program Instructors

1 instructor

Unlike typical professors, our instructors come from Fortune 500 and Global 2000 companies and have demonstrated leadership and expertise in their professions:

Matt Maybeno

Senior Applied ML Engineer

Matt Maybeno

Senior Applied ML Engineer

Subscription · Monthly

Cancel Anytime
Unlimited access to hundreds of top-rated courses
Hands-on projects with expert feedback
Personalized career coaching and interview prep
Program Certificates

AI-Powered Data Analytics for Business Leaders

Skills you'll learn

Prerequisites

Course Outline

Program Instructors

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