Lesson 1
An Introduction to Your Growth Product Manager Nanodegree Program
Welcome! We're so glad you're here. Join us in learning a bit more about what to expect and ways to succeed.
Growth Product Manager
Nanodegree Program
In this Nanodegree, you will learn to build acquisition funnels, identify core customers, and optimize growth loop models.
In this Nanodegree, you will learn to build acquisition funnels, identify core customers, and optimize growth loop models.
Beginner
2 months
Real-world Projects
Completion Certificate
Last Updated December 8, 2023
Product monetization metrics • Product monetization strategy • Growth loops • Target personas
Market segmentation • Product KPIs • Basic descriptive statistics
Courses In This Program
Course 1 • 45 minutes
Welcome to the Growth Product Manager Nanodegree Program
In this Nanodegree, you will learn to build acquisition funnels, identify core customers, and optimize growth loop models.
Lesson 1
An Introduction to Your Growth Product Manager Nanodegree Program
Welcome! We're so glad you're here. Join us in learning a bit more about what to expect and ways to succeed.
Lesson 2
Getting Help
You are starting a challenging but rewarding journey! Take 5 minutes to read how to get help with projects and content.
Course 2 • 4 weeks
Growth and Acquisition Strategy
In this course, you will learn about how to inspect the AS-IS state of a product and work to get the product to the To-Be state by creating, validating, and expanding growth loops.
Lesson 1
Introduction to Growth and Acquisition Strategy
In this lesson, you'll explore the big picture of growth product management and acquisition strategy as well as outline the course and its requirements.
Lesson 2
Examining the Growth Landscape
In this lesson, you'll learn best practices in examining the current growth landscape for a product as it currently is.
Lesson 3
Creating a Growth Loop
In this lesson, you'll apply what you know about the current growth landscape to come up with a plan to create a growth loop.
Lesson 4
Validating a Growth Loop
In this lesson, you'll learn how to validate your growth hypotheses.
Lesson 5
Expanding a Growth Loop
In this lesson, you'll learn how to build upon your current growth loop and expand it further to continue to grow.
Lesson 6 • Project
Project: Crafting a Growth Loop
This is the project lesson for this course.
Course 3 • 4 weeks
Activation and Retention Strategy
In this course, you will learn strategies around activation and retention as a Growth Product Manager.
Lesson 1
Introduction to Activation and Retention Strategy
In this lesson, we will explore what the Growth PM role is and how they focus on the metrics of activation and retention through an experimental approach.
Lesson 2
Sign-up Flow Optimization
In this lesson, we will explore what the Sign-up flow is and how we can optimize is to convert as many visitors into leads.
Lesson 3
Defining the Activation Funnel
What is activation? How do we analyze it, and then how do we improve it?
Lesson 4
Conducting a Retention Cohort Analysis
Analyzing retention and improving it.
Lesson 5
Analyzing Impacts of Churn Rate across the Business
Determine Ways To Analyze And Reduce Churn
Lesson 6 • Project
Project: Let It Grow
In this project, you will act as the growth product manager and will need to optimize the sign-up flow to ensure conversion of as many users as possible and remove any frictions along the way.
Course 4 • 3 weeks
Monetization Strategy
In this course, you will learn about monetizing strategy in Growth Product Management
Lesson 1
Introduction to Monetization Strategy
In this first lesson, we will introduce the fundamentals of growth monetization strategies: 1. Goals 2. Basic moves made 3. Building blocks 4. Scorecards for evaluation
Lesson 2
Buyer Targeting
This lesson teaches how to target buyers in order to achieve the monetization goals 1. Identify product differentiation 2. Narrow the market 3. Nail a buyer persona 4. Figure out channels to approach them
Lesson 3
Path to Purchase
We'll study basic concepts related to prospective buyers’ path to purchase, how to leverage buyer psychology tactics and friction, and use our first monetization scorecard - an Acquisition Model.
Lesson 4
Premium Value
We will discuss what premium value is, and its importance. We will then look at methods for discovering premium value and then how to amplify it. Finally, we will review the Unit economics model.
Lesson 5
Pricing
We will learn about pricing metrics and pricing plans, and study in detail the last 3 scorecards for evaluating a monetization strategy.
Lesson 6 • Project
Project: Priceless Penny
In this project, students will evaluate the monetization performance of a B2B SaaS business, identify growth opportunities, and explore new models to improve performance.
Taught By The Best
Katherine Wu
Product Manager
Katherine has a background in engineering and education. She has led strategy and execution on user adoption and retention at companies of all sizes. She has built monetization and promotion software. She has also taught at multiple universities and enjoys creating project-driven curriculum programs.
Shiv Patel
Senior Product Manager - Growth at Productboard
Shiv's experience has been in a range of functions from marketing, sales, engineering, to product, spanning companies of all sizes from FunnelGuard, Productboard, WeWork, to Motorola. He enjoys sitting at the intersection of Activation and Retention in B2B SaaS.
Rizwan Ansary
VP of Product & Design at Sendoso
Rizwan started as an engineer at Microsoft, which led to a transition into product management. He was previously a Product Lead at Credit Karma, and designed the pricing and subscription model as a Product Lead at Postmates. He has also been the Director of Product at StackShare and HackerRank.
Ratings & Reviews
Average Rating: 4.6 Stars
39 Reviews
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