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Growth Product Manager

Nanodegree Program

In this Nanodegree, you will learn to build acquisition funnels, identify core customers, and optimize growth loop models.

In this Nanodegree, you will learn to build acquisition funnels, identify core customers, and optimize growth loop models.

  • Beginner

  • 3 months

  • Last Updated November 5, 2024

Skills you'll learn:

Product monetization metricsProduct monetization strategyGrowth loops

Prerequisites:

Market segmentationProduct KPIsBasic descriptive statisticsProfessional presentationsIntermediate spreadsheet useInterpreting test results

Courses In This Program

Course 1 • 45 minutes

Welcome to the Growth Product Manager Nanodegree Program

In this Nanodegree, you will learn to build acquisition funnels, identify core customers, and optimize growth loop models.

Lesson 1

An Introduction to Your Growth Product Manager Nanodegree Program

Welcome! We're so glad you're here. Join us in learning a bit more about what to expect and ways to succeed.

Lesson 2

Getting Help

You are starting a challenging but rewarding journey! Take 5 minutes to read how to get help with projects and content.

Lesson 1

An Introduction to Your Growth Product Manager Nanodegree Program

Welcome! We're so glad you're here. Join us in learning a bit more about what to expect and ways to succeed.

Lesson 2

Getting Help

You are starting a challenging but rewarding journey! Take 5 minutes to read how to get help with projects and content.

Course 2 • 4 weeks

Growth and Acquisition Strategy

In this course, you will learn about how to inspect the AS-IS state of a product and work to get the product to the To-Be state by creating, validating, and expanding growth loops.

Lesson 1

Introduction to Growth and Acquisition Strategy

In this lesson, you'll explore the big picture of growth product management and acquisition strategy as well as outline the course and its requirements.

Lesson 2

Examining the Growth Landscape

In this lesson, you'll learn best practices in examining the current growth landscape for a product as it currently is.

Lesson 3

Creating a Growth Loop

In this lesson, you'll apply what you know about the current growth landscape to come up with a plan to create a growth loop.

Lesson 4

Validating a Growth Loop

In this lesson, you'll learn how to validate your growth hypotheses.

Lesson 5

Expanding a Growth Loop

In this lesson, you'll learn how to build upon your current growth loop and expand it further to continue to grow.

Lesson 6 • Project

Project: Crafting a Growth Loop

This is the project lesson for this course.

Lesson 1

Introduction to Growth and Acquisition Strategy

In this lesson, you'll explore the big picture of growth product management and acquisition strategy as well as outline the course and its requirements.

Lesson 2

Examining the Growth Landscape

In this lesson, you'll learn best practices in examining the current growth landscape for a product as it currently is.

Lesson 3

Creating a Growth Loop

In this lesson, you'll apply what you know about the current growth landscape to come up with a plan to create a growth loop.

Lesson 4

Validating a Growth Loop

In this lesson, you'll learn how to validate your growth hypotheses.

Lesson 5

Expanding a Growth Loop

In this lesson, you'll learn how to build upon your current growth loop and expand it further to continue to grow.

Lesson 6 • Project

Project: Crafting a Growth Loop

This is the project lesson for this course.

Course 3 • 4 weeks

Activation and Retention Strategy

In this course, you will learn strategies around activation and retention as a Growth Product Manager.

Lesson 1

Introduction to Activation and Retention Strategy

In this lesson, we will explore what the Growth PM role is and how they focus on the metrics of activation and retention through an experimental approach.

Lesson 2

Sign-up Flow Optimization

In this lesson, we will explore what the Sign-up flow is and how we can optimize is to convert as many visitors into leads.

Lesson 3

Defining the Activation Funnel

What is activation? How do we analyze it, and then how do we improve it?

Lesson 4

Conducting a Retention Cohort Analysis

Analyzing retention and improving it.

Lesson 5

Analyzing Impacts of Churn Rate across the Business

Determine Ways To Analyze And Reduce Churn

Lesson 6 • Project

Project: Let It Grow

In this project, you will act as the growth product manager and will need to optimize the sign-up flow to ensure conversion of as many users as possible and remove any frictions along the way.

Lesson 1

Introduction to Activation and Retention Strategy

In this lesson, we will explore what the Growth PM role is and how they focus on the metrics of activation and retention through an experimental approach.

Lesson 2

Sign-up Flow Optimization

In this lesson, we will explore what the Sign-up flow is and how we can optimize is to convert as many visitors into leads.

Lesson 3

Defining the Activation Funnel

What is activation? How do we analyze it, and then how do we improve it?

Lesson 4

Conducting a Retention Cohort Analysis

Analyzing retention and improving it.

Lesson 5

Analyzing Impacts of Churn Rate across the Business

Determine Ways To Analyze And Reduce Churn

Lesson 6 • Project

Project: Let It Grow

In this project, you will act as the growth product manager and will need to optimize the sign-up flow to ensure conversion of as many users as possible and remove any frictions along the way.

Course 4 • 4 weeks

Monetization Strategy

In this course, you will learn about monetizing strategy in Growth Product Management

Lesson 1

Introduction to Monetization Strategy

In this first lesson, we will introduce the fundamentals of growth monetization strategies: 1. Goals 2. Basic moves made 3. Building blocks 4. Scorecards for evaluation

Lesson 2

Buyer Targeting

This lesson teaches how to target buyers in order to achieve the monetization goals 1. Identify product differentiation 2. Narrow the market 3. Nail a buyer persona 4. Figure out channels to approach them

Lesson 3

Path to Purchase

We'll study basic concepts related to prospective buyers’ path to purchase, how to leverage buyer psychology tactics and friction, and use our first monetization scorecard - an Acquisition Model.

Lesson 4

Premium Value

We will discuss what premium value is, and its importance. We will then look at methods for discovering premium value and then how to amplify it. Finally, we will review the Unit economics model.

Lesson 5

Pricing

We will learn about pricing metrics and pricing plans, and study in detail the last 3 scorecards for evaluating a monetization strategy.

Lesson 6 • Project

Project: Priceless Penny

In this project, students will evaluate the monetization performance of a B2B SaaS business, identify growth opportunities, and explore new models to improve performance.

Lesson 1

Introduction to Monetization Strategy

In this first lesson, we will introduce the fundamentals of growth monetization strategies: 1. Goals 2. Basic moves made 3. Building blocks 4. Scorecards for evaluation

Lesson 2

Buyer Targeting

This lesson teaches how to target buyers in order to achieve the monetization goals 1. Identify product differentiation 2. Narrow the market 3. Nail a buyer persona 4. Figure out channels to approach them

Lesson 3

Path to Purchase

We'll study basic concepts related to prospective buyers’ path to purchase, how to leverage buyer psychology tactics and friction, and use our first monetization scorecard - an Acquisition Model.

Lesson 4

Premium Value

We will discuss what premium value is, and its importance. We will then look at methods for discovering premium value and then how to amplify it. Finally, we will review the Unit economics model.

Lesson 5

Pricing

We will learn about pricing metrics and pricing plans, and study in detail the last 3 scorecards for evaluating a monetization strategy.

Lesson 6 • Project

Project: Priceless Penny

In this project, students will evaluate the monetization performance of a B2B SaaS business, identify growth opportunities, and explore new models to improve performance.

Taught By The Best

Photo of Katherine Wu

Katherine Wu

Product Manager

Katherine has a background in engineering and education. She has led strategy and execution on user adoption and retention at companies of all sizes. She has built monetization and promotion software. She has also taught at multiple universities and enjoys creating project-driven curriculum programs.

Photo of Shiv Patel

Shiv Patel

Senior Product Manager - Growth at Productboard

Shiv's experience has been in a range of functions from marketing, sales, engineering, to product, spanning companies of all sizes from FunnelGuard, Productboard, WeWork, to Motorola. He enjoys sitting at the intersection of Activation and Retention in B2B SaaS.

Photo of Rizwan Ansary

Rizwan Ansary

VP of Product & Design at Sendoso

Rizwan started as an engineer at Microsoft, which led to a transition into product management. He was previously a Product Lead at Credit Karma, and designed the pricing and subscription model as a Product Lead at Postmates. He has also been the Director of Product at StackShare and HackerRank.

Ratings & Reviews

Average Rating: 4.6 Stars

43 Reviews

Brian O.

March 19, 2023

Works for me

Achala B.

October 22, 2022

It's going well. Thanks. Got to learn some vital frameworks that I can apply to my unstructured imagination/thoughts & be coherent while talking/presenting ideas.

Segun A.

October 3, 2022

it has been so exciting

Pedro Q.

September 28, 2022

It needs to be scalable so its ok

Benjamin G.

September 19, 2022

Content, teachers and curriculum was great!

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