Real-world projects from industry experts
With real world projects and immersive content built in partnership with top tier companies, you’ll master the tech skills companies want.
Gain real-world experience to run live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.
04Days07Hrs48Min31Sec
At 10 hrs/week
Get access to classroom immediately on enrollment
Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.
Students should have basic computer skills and be comfortable navigating online.
In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.
Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.
Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.
Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.
Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.
Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Google Ads.
Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
With real world projects and immersive content built in partnership with top tier companies, you’ll master the tech skills companies want.
Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.
You’ll have access to Github portfolio review and LinkedIn profile optimization to help you advance your career and land a high-paying role.
Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.
We provide services customized for your needs at every step of your learning journey to ensure your success.
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Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.
Julia is a digital marketer, front end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.
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