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Estimated Time
3 Months
At 10 hrs/week
Enroll by
April 14, 2021
Get access to classroom immediately on enrollment
Prerequisites
No Experience Required
In collaboration with
What You Will Learn
SYLLABUS
Become a Digital Marketer
Related NanodegreesPrerequisite Knowledge
Students should have basic computer skills and be comfortable navigating online.
Marketing Fundamentals
In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.
Content Strategy
Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.
Social Media Marketing
Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.
Social Media Advertising
Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.
Search Engine Optimization (SEO)
Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.
Search Engine Marketing with Google Ads
Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Google Ads.
Display Advertising
Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.
Email Marketing
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Measure and Optimize with Google Analytics
Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
$330B
spent on digital marketing globally in 2019.
Program OfferingsFull list of offerings included:
Enrollment includes:
Class Content
Content Co-created with Facebook
Real-world projects
Project reviews
Project feedback from experienced reviewers
Student Services
Technical mentor support
New
Student community
Improved
Career services
Resume support
Github review
Linkedin profile optimization
Succeed with Personalized Services
We provide services customized for your needs at every step of your learning journey to ensure your success!
Get timely feedback on your projects
Reviews By the numbers
2000+ project reviewers
1.8M projects reviewed
4.85/5 reviewer ratings
3 hour avg project review turnaround time
Reviewer Services
- Personalized feedback
- Unlimited submissions and feedback loops
- Practical tips and industry best practices
- Additional suggested resources to improve
Mentors available to answer your questions
Mentors by the numbers
1000+ technical mentors
4.7/5 average mentor ratings
Mentorship Services
- Support for all your technical questions
- Questions answered quickly by our team of technical mentors
Learn with the best
Anke Audenaert
Instructor
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Daniel Kob
Instructor
Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.
Julia Aspinal
Instructor
Julia is a digital marketer, front end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.
Get started with
Digital Marketing Nanodegree Program
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You'll have access to the Nanodegree program classroom and materials, plus expert project reviews.
Average Time
On average, successful students take undefined months to complete this program.
Benefits include
- Real-world projects from industry experts
- Technical mentor support
- Career services
Pay as you go
per month
Start learning today! Get maximum flexibility to learn at your own pace.
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Program Details
PROGRAM OVERVIEW - WHY SHOULD I TAKE THIS PROGRAM?
Why should I enroll?
Digital marketers are in high demand, and in this unique introductory program, you’ll learn exactly the skills you need to succeed in the field. We’ve collaborated with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp to help ensure that you emerge from the program with a valuable holistic understanding of how digital marketing works, and why it's so important. Multi-platform fluency and real-world experience are the building blocks for a successful career as a digital marketer, and this program is the ideal way to get started.What jobs will this program prepare me for?
Graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, and Email marketing manager.
For market salary details, please visit Paysa.How do I know if this program is right for me?
If your goal is to embark on a successful career as a digital marketer, and you want to master the right skills to run actual advertising campaigns on major digital platforms, analyze and optimize the results, and produce actionable insights based on your analysis, then this is the right program for you.
ENROLLMENT AND ADMISSION
Do I need to apply? What are the admission criteria?
No. This Nanodegree program accepts all applicants regardless of experience and specific background.What are the prerequisites for enrollment?
The Digital Marketing Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, navigating social media platforms, and writing and reading in English.
TUITION AND TERM OF PROGRAM
How is this Nanodegree program structured?
The Digital Marketing Nanodegree program is comprised of content and curriculum to support eight (8) projects. We estimate that students can complete the program in three (3) months working 10 hours per week.
Each project will be reviewed by the Udacity reviewer network. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.How long is this Nanodegree program?
Access to this Nanodegree program runs for the length of time specified in the payment card above. If you do not graduate within that time period, you will continue learning with month to month payments. See the Terms of Use and FAQs for other policies regarding the terms of access to our Nanodegree programs.Can I switch my start date? Can I get a refund?
Please see the Udacity Program Terms of Use and FAQs for policies on enrollment in our programs.I have graduated from the Digital Marketing Nanodegree program but I want to keep learning. Where should I go from here?
Once you have completed the Digital Marketing Nanodegree program, you may want to consider taking the Marketing Analytics Nanodegree program, that can help you learn how to analyze the business impact of digital marketing.
SOFTWARE AND HARDWARE - WHAT DO I NEED FOR THIS PROGRAM?
What software and versions will I need in this program?
To enroll, students should have basic computer skills, a Gmail account, and a Facebook account to complete the projects.