Study 10 hrs/week and complete in 3 mo.
This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you'll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.
Our expert content partners represent the entire digital marketing ecosystem, and this program instills a 360-degree understanding of the field. You'll cover the full range of digital marketing specialties, and build a broad foundation that will make you an invaluable addition to any company seeking digital marketing expertise.
In this unique program, you’ll run live campaigns on major marketing platforms. You’ll learn and apply new techniques, analyze results, produce actionable insights, and build a dynamic portfolio of work. You’ll benefit from supportive mentoring and rigorous project review, and our expert partners, who together comprise the absolute cutting-edge of digital marketing expertise, will teach you in the classroom, and even interact live during specially scheduled online events.
The Digital Marketing Nanodegree program is designed to ensure your long-term success in the field. The skills you learn will prepare you for jobs in digital marketing, and you’ll be ready to deliver immediate value to any organization. We will support you throughout your learning journey; from gaining valuable technical and career skills, to landing your dream job.Designed to prepare you for career success in digital marketing.
Digital Marketers are in high demand. Create your professional portfolio with Udacity and open up a world of opportunities. Our hiring partners are eager to meet you.Create your portfolio and open up a world of opportunities.
Work with experienced careers professionals for tailored advice on how to improve your search and impress recruiters. Including feedback on your LinkedIn, GitHub, and professional brand.Work with career professionals to impress recruiters
40,000+ highly-skilled grads make up your new career community. Ready to collaborate, share referrals, or hire your own team? The Udacity Alumni Network is here for you!Connect with our global community to grow your career.
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Students should have basic computer skills and be comfortable navigating online.
In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.Prepare to Market
Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.
Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.Market your Content
Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.Run a Facebook Campaign
Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.Search Engine Optimization (SEO) Audit
Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.Run an Adwords Campaign
Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google AdWords.Evaluate a Display Advertising Campaign
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.Market with Email
Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.Create your Digital Marketing Portfolio
Anke is the team lead for the Digital Marketing Nanodegree program at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.
Julia is a digital marketer, front end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.
The experience has been great! Enjoyed learning and that too at my own pace. The fundamentals taught are very relevant and crisp enough to be understood and grasped to be applied in real a life secnario.
I loved it!!!
I knew a lot of things in theory, but the real-world projects really added great value to my knowledge.
Yes, the program delivered all that it said it would. The classroom was intuitive and a pleasure to use. The content was a perfect mix of video, reading and projects. The support resources like slack, the forum and mentor were great (particularly the mentor for me). I forgot to mention the reviewers in my graduation survey. The project reviewers were great and hope they get the recognition they deserve - Feedback was always useful, enthusiastic and friendly. Overall, Udacity has done a great job with overall vibe of the program. It is a positive, energetic, professional environment and I feel like I have been part of something relevant and cutting edge. Now I need to leverage it and improve my career which is why I signed up for the DMND in the first place. Cheers!
Best online course I have seen. Focus on your USP, which in my eyes is the design of projects with live campaigns in SEA, FB Ads, Display, Email. Having even more of these live campaigns and build for example a real Landing Page with Unbounce and insert Google Tags in all urls and connect it to Google Analytics would be the next step to make this course even more unique.
During your 3-month term, you'll have access to the Nanodegree program classroom and materials, plus expert project reviews.
Graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, and Email marketing manager.
For market salary details, please visit Paysa.
While both programs are full-featured Nanodegree programs offering the same suite of benefits and services—such as real-world projects, expert project review, mentorship, career guidance, and more—the Digital Marketing Nanodegree program instills a 360-degree understanding of the digital marketing ecosystem, and the Google AdWords Nanodegree program teaches an in-depth understanding of one tool in the digital marketing ecosystem: the Google AdWords platform.In simplest form, the Digital Marketing Nanodegree program can be understood as a full-immersion learning experience. You take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You are able to run actual campaigns on live platforms, and receive detailed feedback on your projects from expert reviewers. As a graduate, you will have a holistic understanding of how digital marketing works, and why it's so important.
The Google AdWords Nanodegree program, on the other hand, is specifically designed for students who want to get an in-depth understanding of all aspects of Google AdWords: Search, Display, Video, Shopping, and App advertising. You will run real-life campaigns on the platform, and get feedback from experts in the field. As a graduate of the program, you'll be uniquely prepared to succeed at an agency, go freelance or join a startup. You'll also be ready to earn the Google AdWords Certification.
The Digital Marketing Nanodegree program is composed of one (1) Term of three (3) months. A Term has fixed start and end dates.
To graduate, students must successfully complete 8 projects which affords you the opportunity to apply and demonstrate new skills that you learn in the lessons. The project will be reviewed by the Udacity reviewer network and platform. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.