Nanodegree Program

Become a Digital Marketer

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

Enrollment Closing In

  • Time
    3 Months

    Study 10 hrs/week and complete in 3 mo.

  • Classroom Opens
    May 22, 2018
  • Prerequisites
    No Experience Required
  • Estimated Salary
    $53.9k to $119k

    Based on US job data

Built in partnership with
  • Facebook Blueprint
  • Google
  • Hootsuite
  • HubSpot
  • MailChimp
  • Moz
Cardboard

Why Take This Nanodegree Program?

This program offers you the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad-based understanding of the whole digital marketing ecosystem. After graduating, you'll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer.


Why Take This Nanodegree Program?

$70B
spent on digital marketing in U.S.

A 360-degree Approach

A 360-degree Approach

Our expert content partners represent the entire digital marketing ecosystem, and this program instills a 360-degree understanding of the field. You'll cover the full range of digital marketing specialties, and build a broad foundation that will make you an invaluable addition to any company seeking digital marketing expertise.

Real-world Projects*

Real-world Projects*

In this unique program, you'll get to run live campaigns on major marketing platforms. You'll learn and apply new techniques, analyze results, produce actionable insights, and build a dynamic portfolio of work. You'll benefit from supportive mentoring and rigorous project review, and our expert partners, who together comprise the absolute cutting-edge of digital marketing expertise, will teach you in the classroom, and engage with you during online events.

*Only available in the Nanodegree Program

What You Will Learn

Download Syllabus
Syllabus

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Adwords campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Learn content & social media marketing, SEO & SEM, display & video advertising, email marketing & Google Analytics

See fewer details

3 months to complete

Prerequisite Knowledge

Students should have basic computer skills and be comfortable navigating online.

  • Marketing Fundamentals

    In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

    Prepare to Market
  • Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

  • Social Media Marketing

    Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

    Market your Content
  • Social Media Advertising with Facebook

    Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

    Run a Facebook Campaign
  • Search Engine Optimization (SEO)

    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign

    Search Engine Optimization (SEO) Audit
  • Search Engine Marketing with Adwords

    Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

    Run an Adwords Campaign
  • Display Advertising

    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Adwords by Google.

    Evaluate a Display Advertising Campaign
  • Email Marketing

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

    Market with Email
  • Measure and Optimize with Google Analytics

    Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user's conversions to your goals, and use those insights to plan and optimize your marketing budgets.

    Create your Digital Marketing Portfolio

“Graduates of this program are going to be hot commodities when it comes to applying for digital marketing jobs. Our collaboration with Udacity, and our focus on providing hands-on practical knowledge, virtually guarantees it.”

— Avinash Kaushik, Digital Marketing Advocate, Google


Jobs of Tomorrow Start Here

World-Class Nanodegree Programs

Learn with the best

Anke Audenaert
Anke Audenaert

Instructor

Anke leads the Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded Jump-Time (now OpenX), and is on the marketing faculty at UCLA Anderson School of Management.

Daniel Kob
Daniel Kob

Instructor

Dan leads Business Operations at Udacity. He has an MBA from Stanford. He was previously an Entrepreneur-in-Residence at Bertelsmann, has worked at a mobile marketing tech startup, and has served clients in various agency roles.

Julia Aspinal
Julia Aspinal

Instructor

Julia is a digital marketer, front-end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.

Student Reviews

4.7

(662)

5 stars
531
80.2%
4 stars
91
13.7%
3 stars
23
3.5%
2 stars
8
1.2%
1 stars
9
1.4%
Alexandre B.

Amazing so far. I'm learning a lot and getting the chance to put that knowledge in practice. Very satisfied.

Khurram T.

The programme is nearly complete and I look forward to explore jobs in digital marketing field.

cansu o.

I'm learning a lot. The projects being flexibly timed is a plus since I'm working and travelling a lot with work. I think the end of the lesson notes could be more detailed since sometimes you don't want to write all of them down stopping the video, re-starting the video again... It is a little hassle. But other than that the instructors are easy to understand, the course has a great structure to follow.

Shamana Y.

This is a nicely curated program with all the basics, it connects the dots of how digital marketing works. This program is highly recommended. This is surely is a 360-degree approach to digital marketing though graduates need to go into some depths.

larissa f.

I'm loving this program. Very useful information learned at each lesson

Enroll Now

Career Advancement
Nanodegree Program
$999 USD

total

A full-immersion, full-feature learning experience perfect for someone seeking a digital marketing career after graduation. Real-world projects, expert reviews, mentors, forums, and personalized career support, plus access to hiring partners.

Independent Study
Self-Study
$599 USD

total

A lean, curriculum-only opportunity to pursue skills mastery through independent study. World-class learning materials for marketers who opt out of projects, reviews, and mentorship to focus solely on learning specific skills and tools.

Enroll Now

Self-Study enrollees can upgrade to the Nanodegree program at any time for an additional cost. For details, see the FAQ.

Choose the learning model that's right for you!

The Nanodegree program is a full-immersion, full-feature learning experience perfect for someone seeking a digital marketing career after graduation.

If you're a working digital marketer who wants to skill up, add a specialty, or refresh your skills with cutting-edge content, consider the Self-Study model. This is also a good choice if you want more schedule flexibility, or need to watch your budget.

Nanodegree
Self-Study
Content and Community

Access to learning content World-class digital marketing courses, taught by expert teachers in collaboration with experts from Facebook, Hootsuite, Moz, and more.

Live Q&A sessions with industry experts

Real-world projects

Forums Engagement platform supported by expert mentors.

Personalized Support

Mentorship Your own assigned mentor, who helps answer questions and monitors progress through the program.

Personalized feedback on projects

Career services Expert advice on resumes, interviewing and networking, to help you prepare for the job market.

Additional Features

Nanodegree credential

FAQ

    Program Highlights
  • Why should I enroll in this program?
    Graduates of this program will emerge with a valuable holistic understanding of how digital marketing works, and why it's so important. This is made possible by collaborating with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp, who together power innovation across the entire digital marketing ecosystem. Digital marketers are in high demand, but it is also a crowded field. To launch or advance a successful career, you must differentiate yourself with multi-platform fluency, and have real-world experience with the most important tools and platforms. This unique introductory program ensures you learn exactly the skills you'll need to succeed.
  • What is the difference between the Nanodegree program and the Self-Study option?

    In simplest form, the Nanodegree program can be understood as a full immersion learning experience. You'll take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You'll even receive small stipends that enable you to run actual paid campaigns on live platforms. You'll also receive detailed feedback on your projects from expert reviewers, and this personalized review experience will inform your progress throughout the program. In addition, you'll have access to mentors who can provide on-demand guidance as you advance through the curriculum, and forums where you can engage with peers and instructors in real time. When you graduate, you'll receive a highly-regarded Nanodegree credential, and you'll receive personalized career support to help you transition into professional digital marketing roles. It's the perfect choice for someone who wants a full digital marketing education, and whose goal is to pursue a full-time digital marketing career after graduation.

    The Self-Study model, on the other hand, is specifically designed for learners who want to master the latest skills and concepts in digital marketing, but who don't, for various reasons, either want or require the full measure of features that comprise the Nanodegree program offering. Here are just some of the people who can benefit from Self-Study: a) working Digital Marketers who want to update their current skill set with cutting-edge new content, b) Digital Marketing specialists who want to add additional skills to their toolbox, c) Content Marketers who want to "cross-over" to Social Media, or vice versa, d) aspiring Digital Marketers who want to "audit" a program before making a fuller commitment, e) small business owners, entrepreneurs, and/or independent contractors, who want to gain enough Digital Marketing knowledge to manage certain aspects of their marketing operations, or f) those who are simply curious to know more about Digital Marketing. The Self-Study model provides access to all the world-class content, but projects, reviews, mentorship, forums, and career support, are not part of the offering.

  • If I enroll in the Self-Study version of the program, and then decide I want to experience the full Nanodegree program, what are my options?
    Students are welcome to upgrade to the full Nanodegree program for an additional $499. Email dms-support@udacity.com to complete this request.
  • What kinds of topics will the program cover?
    Our commitment to equipping you with a 360-degree understanding of the whole digital marketing world means we cover a broad array of topics to ensure you build the best foundation for success, including: Marketing Fundamentals, Content Marketing, Social Media Marketing and Advertising, Search Engine Marketing and Optimization, Display and Video Advertising, Email Marketing, Measurement and Optimization, and more.
  • Will we have the opportunity to test out what we are learning in real-world environments?

    In the Nanodegree program, you'll run live advertising campaigns on major digital platforms, analyze and optimize the results, and produce actionable insights based on your analyses. At the end of this program, you will have a digital marketing portfolio that showcases your real-world experience.

    In the Self-Study model, you'll master the same skills through access to the same content, but you'll use your own tools and platforms to apply those skills and test results. We encourage you to do this on a consistent basis as you progress through the content, as what you learn from your real-world tests and experiments will both inform your future efforts, and deepen your learning experience.

  • Who did you work with to build the program, and how are they involved?
    We collaborated with Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp to create a curriculum that ensures students are fluent with all the most important platforms and tools. Experts from these companies provide valuable and exclusive insights in the classroom, and students additionally have the opportunity to engage directly with these experts through interactive online events.
  • What jobs will this program prepare me for?

    If you are interested in a job as a digital marketer, you are encouraged to enroll in the Nanodegree program, as this model is ideally suited for those pursuing digital marketing careers. Because of our holistic approach, and the real-life projects that are part of this program, graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, and Email marketing manager.

    The Self-Study model may be relevant to you if you're seeking to skill up, broaden your knowledge, or switch your focus within the field of digital marketing.

    For market salary details, please visit Paysa.

  • Who are the hiring partners?
    Our inaugural hiring partners for the Nanodegree program are Capital One, Rakuten and Zalando.
  • I enrolled today, when will I have access to my program?

    If you want to enroll in a future term, new terms will begin on the second Monday of each ensuing month. Enrollment for each term will close one day before that term begins.

    If you enroll in Self-Study, you will have immediate access to the content.

    Program Structure
  • What is a Nanodegree program?
    To read more about our Nanodegree program structure, please refer to Udacity FAQ.
  • Is this program online, in-person, or some combination of both?
    The program is online, and students interact with peers, mentors, coaches, and instructors in our virtual classrooms, in forums, and on slack.
  • Due to the online nature of the Udacity Classroom, will I need to be available online at specific times for my Digital Marketing Nanodegree program?

    The Digital Marketing Nanodegree content is available online globally 24/7 in your Udacity classroom.

    Program resources (such as forums, Slack community and in-classroom mentors) are also available online.

    Specific online live events will be announced in advance. They are optional and will also be made available to all students after they occur.

  • Will there be a Nanodegree Plus version of this program, with the job guarantee?
    We are not offering Nanodegree Plus for this program. Ultimately, our goal is to extend Nanodegree Plus to other Nanodegree programs. Based on early work, we know graduates from our programs have found rewarding employment based on their Nanodegree credential. We are starting with this subset and will soon grow the initiative more broadly.
  • Will there be Udacity Connect sessions held for this Nanodegree program?
    Due to the singular nature of this curriculum, we will not be supporting Connect sessions for the Digital Marketing Nanodegree program. While students of this program are of course welcome to attend Connect sessions, we will not be able to provide curriculum support at the sessions, nor will there be session leads onsite who are equipped to provide specific program guidance and input.
  • I know you offer the opportunity for students to pause their studies in other Nanodegree programs; will that be an option for this program?

    The fixed-term nature of the Digital Marketing Nanodegree program, and the need for maintaining a consistent and stable student body throughout the term, prevents offering the option to pause your studies.

    Students in the Self-Study program go through the content at their own pace. Since the Self-Study program does not include project work, there are no associated deadlines.

  • Is this program self-paced?

    The Digital Marketing Nanodegree program is a unique, three-month program that encourages students to keep pace with their peers to graduate within three months. Although we encourage students to keep pace with their peers, students can opt to complete the program within six months.

    In the Self-Study, you can work at your own pace. The content will be available to you in your classroom for six months.

  • What tools are used for this program?

    Students in this program use:

    1. Moz Keyword Tool
    2. Google Adwords
    3. Facebook Ads Manager

    Students in the Digital Marketing Nanodegree program will have free access to Moz Pro Tools which they will use to do an SEO audit. Students will also run live campaigns on both Facebook and Google AdWords. Budget for these campaigns is provided by Udacity as part of the Digital Marketing Nanodegree Program.

  • How many hours a week should I expect to spend on my coursework, in order to succeed in this program?

    Between instructional content, quizzes, projects, and other course-related activity, we estimate that investing 10 hours/week will enable Nanodegree program students to proceed through the curriculum at a successful pace.

    Students in the Self-Study program are able to proceed through the content at their own pace, but we recommend allocating a minimum of 4 hours/week over the course of three months to ensure the best learning experience.

  • Will I have access to the material even after the term ends?

    Yes! Successful graduates of our Nanodegree program are eligible to keep curriculum access. Please note however, that students who leave the program—or who are removed from the program—prior to successfully graduating, will cease to have access.

    Self-Study students will have access to the content for 6-months from their start date. There is an option to upgrade to the full Nanodegree offering for an additional $499.

  • What happens if I don't complete a project on time?
    If students do not pass all projects by the last day of the term, the following happens: students will lose access to the program and content. They will also not be eligible for career services, events with hiring partners, or other career related activities.
  • What are my options if I don't complete the program by the end of the term?
    As a Digital Marketing Nanodegree program student, you have six months to complete the program and graduate. If you are unable to complete the program within six months, you are welcome to re-enroll in the same program. Upon re-enrollment, students will be responsible for paying for the necessary costs.
    Deadline Policy
  • Note: does not apply to Self-Study students.

    When we use the term "deadline" with regards to Nanodegree program projects, we use it in one of two ways:

    1. A final deadline for passing all projects
    2. Ongoing suggested deadlines for individual projects

    It is very important to understand the distinctions between the two, as your progress in the program is measured against the deadlines we've established. Please see below for an explanation of what each usage means.

  • A final deadline for passing all projects

    Passing a project in this context means that a Udacity Reviewer has marked your project as "Meets Specifications." In order to graduate, you have to pass all projects by the last day of the term.

    If you do not pass all projects by the last day of the term, the following happens: you will not be eligible for career services, events with hiring partners, or other career related activities.

  • Ongoing suggested deadlines for individual projects

    The deadlines you see in your classroom are suggestions for when you should ideally pass each project. They are meant to help keep you on track so that you maintain an appropriate pace throughout the program–one that will see you graduate on time!

    Please note that you can submit your project as many times as you need to. There are no penalties if you miss these deadlines. However, you will be at risk of not passing all projects on time if you miss these deadlines, and fall behind, so it is a recommended best practice to try and meet each suggested deadline.

    Tuition
  • Why does the Digital Marketing Nanodegree program have students pay the full course in advance vs. a monthly payment format like other Nanodegree programs?
    Given the specialized curriculum of the Digital Marketing Nanodegree program—and the resources required to provide this kind of educational opportunity—it is critical that we know exactly how many students we'll be supporting and teaching. It's important that this student body remains consistent and stable throughout the duration of the program as they work together as a group.
  • Are there additional costs to this program?

    No, the one-time payment covers everything you need to successfully complete all the Nanodegree program requirements.

    For those in the Self-Study program, there is an option to upgrade to the full Nanodegree offering for an additional $499.

  • Is there a free trial period for these programs?

    There is no free trial period for the Digital Marketing Nanodegree program.

    Students in the Nanodegree program have a 7-day window from the day they receive access to the program, the first day of their class, to un-enroll and request a refund. You can cancel your Nanodegree program and obtain a full refund within that 7-day window by going to the Nanodegree Programs section of your Settings page.

    There is no free 7-day trial or refund period for the Self-Study program.

  • How many scholarships are awarded?
    We are not currently offering scholarships for the Digital Marketing Nanodegree program or students in the Self-Study program. Scholarship opportunities change on an ongoing basis. If you have questions, please contact scholarships@udacity.com.

Become a Digital Marketer