Engagement & Monetization | Mobile Games

The skills you learn in this course will enable you to pursue and implement the most effective monetization strategies for your game, build a game that keeps your players interested and engaged, and present your game in ways that allow it to stand out in the app store. You will also learn how to program and use mobile ads in your game.

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Lesson 1: Engagement

Students will learn the best design strategies to keep players interested and engaged, and come to understand what it takes to build an appealingly addictive game. Inspiring genuine engagement is critical for a game to produce revenue over the long-term.

Lesson 2: Monetization Models

We'll discuss monetization strategies for both premium games—which cost a set price to download—and free-to-download “freemium” games which rely on things like ads and in-app purchases to generate revenue. Topics will include how to price your game for success, and how to effectively implement ads and in-app purchases.

Lesson 3: Best Publishing Practices

Here we’ll look at the final steps you’ll want to take before submitting your game to the app store. This lesson will cover how to test out versions of your game with A/B testing, and how to choose what will appear in the app store—like icons and screenshots—so that your game is appealing to potential players, stands out against the competition, and encourages shoppers to become customers.


Thanks to Taylor Gilkeson and Geoff Norman for shooting and editing the video! Thanks to Jessica Uelmen, James Williams, Louis Webb, and Ophir Silverman for their keen eyes reviewing scripts, code, and video.