How to Build a Startup: Supplemental Materials

  1. The Checklist Companion to The Startup Owner's Manual
  2. Steve Blank: Tools for Startups
  3. Steve Blank: Startup Blog
  4. Steve Blank: Books for Startups
  5. Supplementary Materials on Customer Discovery: Part 1, Part 2

Course Reading

Lesson 1.5B: Business Models and Customer Development

Business Model Generation Book

pp. 86-111

pp. 135-145

Startup Owner’s Manual Book

pp. 51-84

pp. 188-199

pp. 457-459

Lesson 2: Value Proposition

Business Model Generation Book

pp. 146-150

pp. 161-168

pp. 200-211

Startup Owner’s Manual Book

pp. 85-97

pp. 112-125

pp. 203-221

pp. 260-266

Lesson 3: Customer Segments

Business Model Generation Book

pp. 127-133

Startup Owner’s Manual Book

pp. 98-111

pp. 332-343

pp. 406-412

Lesson 4: Channels

Startup Owner’s Manual Book

pp. 126-168

pp. 296-351

Lesson 5: Customer Relationships

Startup Owner’s Manual Book

pp. 180-188

pp. 260-269

pp. 438-456

Lesson 6: Revenue Model

Startup Owner’s Manual Book

pp. 176-179

pp. 257-270

pp. 429-459

Lesson 7: Partners

Startup Owner’s Manual Book

pp. 169-176

pp. 180-188