Digital Marketing FAQ

Program Highlights

  • Why should I enroll in this program?

    Graduates of this program will emerge with a valuable holistic understanding of how digital marketing works, and why it's so important. This is made possible by collaborating with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp, who together power innovation across the entire digital marketing ecosystem. Digital marketers are in high demand, but it is also a crowded field. To launch or advance a successful career, you must differentiate yourself with multi-platform fluency, and have real-world experience with the most important tools and platforms. This unique introductory program ensures you learn exactly the skills you'll need to succeed.

  • What is the difference between the Nanodegree program and the Self-Study option?

    In simplest form, the Nanodegree program can be understood as a full immersion learning experience. You'll take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You'll even receive small stipends that enable you to run actual paid campaigns on live platforms. You'll also receive detailed feedback on your projects from expert reviewers, and this personalized review experience will inform your progress throughout the program. In addition, you'll have access to mentors who can provide on-demand guidance as you advance through the curriculum, and forums where you can engage with peers and instructors in real time. When you graduate, you'll receive a highly-regarded Nanodegree credential, and you'll receive personalized career support to help you transition into professional digital marketing roles. It's the perfect choice for someone who wants a full digital marketing education, and whose goal is to pursue a full-time digital marketing career after graduation.

    The Self-Study model, on the other hand, is specifically designed for learners who want to master the latest skills and concepts in digital marketing, but who don't, for various reasons, either want or require the full measure of features that comprise the Nanodegree program offering. Here are just some of the people who can benefit from Self-Study: a) working Digital Marketers who want to update their current skill set with cutting-edge new content, b) Digital Marketing specialists who want to add additional skills to their toolbox, c) Content Marketers who want to "cross-over" to Social Media, or vice versa, d) aspiring Digital Marketers who want to "audit" a program before making a fuller commitment, e) small business owners, entrepreneurs, and/or independent contractors, who want to gain enough Digital Marketing knowledge to manage certain aspects of their marketing operations, or f) those who are simply curious to know more about Digital Marketing. The Self-Study model provides access to all the world-class content, but projects, reviews, mentorship, forums, and career support, are not part of the offering.

  • If I enroll in the Self-Study version of the program, and then decide I want to experience the full Nanodegree program, what are my options?

    Students are welcome to upgrade to the full Nanodegree program for an additional $499. Email to complete this request.

  • What kinds of topics will the program cover?

    Our commitment to equipping you with a 360-degree understanding of the whole digital marketing world means we cover a broad array of topics to ensure you build the best foundation for success, including: Marketing Fundamentals, Content Marketing, Social Media Marketing and Advertising, Search Engine Marketing and Optimization, Display and Video Advertising, Email Marketing, Measurement and Optimization, and more.

  • Will we have the opportunity to test out what we are learning in real-world environments?

    In the Nanodegree program, you'll run live advertising campaigns on major digital platforms, analyze and optimize the results, and produce actionable insights based on your analyses. At the end of this program, you will have a digital marketing portfolio that showcases your real-world experience.

    In the Self-Study model, you'll master the same skills through access to the same content, but you'll use your own tools and platforms to apply those skills and test results. We encourage you to do this on a consistent basis as you progress through the content, as what you learn from your real-world tests and experiments will both inform your future efforts, and deepen your learning experience.

  • Who did you work with to build the program, and how are they involved?

    We collaborated with Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp to create a curriculum that ensures students are fluent with all the most important platforms and tools. Experts from these companies provide valuable and exclusive insights in the classroom, and students additionally have the opportunity to engage directly with these experts through interactive online events.

  • What jobs will this program prepare me for?

    If you are interested in a job as a digital marketer, you are encouraged to enroll in the Nanodegree program, as this model is ideally suited for those pursuing digital marketing careers. Because of our holistic approach, and the real-life projects that are part of this program, graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, and Email marketing manager.

    The Self-Study model may be relevant to you if you're seeking to skill up, broaden your knowledge, or switch your focus within the field of digital marketing.

    For market salary details, please visit Paysa.

  • Who are the hiring partners?

    Our inaugural hiring partners for the Nanodegree program are Capital One, Rakuten and Zalando.

  • I enrolled today, when will I have access to my program?

    If you want to enroll in a future term, new terms will begin on the second Monday of each ensuing month. Enrollment for each term will close one day before that term begins.

    If you enroll in Self-Study, you will have immediate access to the content.

Program Structure

  • What is a Nanodegree program?

    To read more about our Nanodegree program structure, please refer to Udacity FAQ.

  • Is this program online, in-person, or some combination of both?

    The program is online, and students interact with peers, mentors, coaches, and instructors in our virtual classrooms, in forums, and on slack.

  • Due to the online nature of the Udacity Classroom, will I need to be available online at specific times for my Digital Marketing Nanodegree program?

    The Digital Marketing Nanodegree content is available online globally 24/7 in your Udacity classroom.

    Program resources (such as forums, Slack community and in-classroom mentors) are also available online.

    Specific online live events will be announced in advance. They are optional and will also be made available to all students after they occur.

  • Will there be a Nanodegree Plus version of this program, with the job guarantee?

    We are not offering Nanodegree Plus for this program. Ultimately, our goal is to extend Nanodegree Plus to other Nanodegree programs. Based on early work, we know graduates from our programs have found rewarding employment based on their Nanodegree credential. We are starting with this subset and will soon grow the initiative more broadly.

  • Will there be Udacity Connect sessions held for this Nanodegree program?

    Due to the singular nature of this curriculum, we will not be supporting Connect sessions for the Digital Marketing Nanodegree program. While students of this program are of course welcome to attend Connect sessions, we will not be able to provide curriculum support at the sessions, nor will there be session leads onsite who are equipped to provide specific program guidance and input.

  • I know you offer the opportunity for students to pause their studies in other Nanodegree programs; will that be an option for this program?

    The fixed-term nature of the Digital Marketing Nanodegree program, and the need for maintaining a consistent and stable student body throughout the term, prevents offering the option to pause your studies.

    Students in the Self-Study program go through the content at their own pace. Since the Self-Study program does not include project work, there are no associated deadlines.

  • Is this program self-paced?

    The Digital Marketing Nanodegree program is a unique, three-month program that encourages students to keep pace with their peers to graduate within three months. Although we encourage students to keep pace with their peers, students can opt to complete the program within six months.

    In the Self-Study, you can work at your own pace. The content will be available to you in your classroom for six months.

  • What tools are used for this program?

    Students in this program use:

    1. Moz Keyword Tool
    2. Google Adwords
    3. Facebook Ads Manager

    Students in the Digital Marketing Nanodegree program will have free access to Moz Pro Tools which they will use to do an SEO audit. Students will also run live campaigns on both Facebook and Google AdWords. Budget for these campaigns is provided by Udacity as part of the Digital Marketing Nanodegree Program.

  • How many hours a week should I expect to spend on my coursework, in order to succeed in this program?

    Between instructional content, quizzes, projects, and other course-related activity, we estimate that investing 10 hours/week will enable Nanodegree program students to proceed through the curriculum at a successful pace.

    Students in the Self-Study program are able to proceed through the content at their own pace, but we recommend allocating a minimum of 4 hours/week over the course of three months to ensure the best learning experience.

  • Will I have access to the material even after the term ends?

    Yes! Successful graduates of our Nanodegree program are eligible to keep curriculum access. Please note however, that students who leave the program—or who are removed from the program—prior to successfully graduating, will cease to have access.

    Self-Study students will have access to the content for 6-months from their start date. There is an option to upgrade to the full Nanodegree offering for an additional $499.

  • What happens if I don't complete a project on time?

    If students do not pass all projects by the last day of the term, the following happens: students will lose access to the program and content. They will also not be eligible for career services, events with hiring partners, or other career related activities.

  • What are my options if I don't complete the program by the end of the term?

    As a Digital Marketing Nanodegree program student, you have six months to complete the program and graduate. If you are unable to complete the program within six months, you are welcome to re-enroll in the same program. Upon re-enrollment, students will be responsible for paying for the necessary costs.

Deadline Policy

  • Note: does not apply to Self-Study students.

    When we use the term "deadline" with regards to Nanodegree program projects, we use it in one of two ways:

    1. A final deadline for passing all projects
    2. Ongoing suggested deadlines for individual projects

    It is very important to understand the distinctions between the two, as your progress in the program is measured against the deadlines we've established. Please see below for an explanation of what each usage means.

  • A final deadline for passing all projects

    Passing a project in this context means that a Udacity Reviewer has marked your project as "Meets Specifications." In order to graduate, you have to pass all projects by the last day of the term.

    If you do not pass all projects by the last day of the term, the following happens: you will not be eligible for career services, events with hiring partners, or other career related activities.

  • Ongoing suggested deadlines for individual projects

    The deadlines you see in your classroom are suggestions for when you should ideally pass each project. They are meant to help keep you on track so that you maintain an appropriate pace throughout the program–one that will see you graduate on time!

    Please note that you can submit your project as many times as you need to. There are no penalties if you miss these deadlines. However, you will be at risk of not passing all projects on time if you miss these deadlines, and fall behind, so it is a recommended best practice to try and meet each suggested deadline.


  • Why does the Digital Marketing Nanodegree program have students pay the full course in advance vs. a monthly payment format like other Nanodegree programs?

    Given the specialized curriculum of the Digital Marketing Nanodegree program—and the resources required to provide this kind of educational opportunity—it is critical that we know exactly how many students we'll be supporting and teaching. It's important that this student body remains consistent and stable throughout the duration of the program as they work together as a group.

  • Are there additional costs to this program?

    No, the one-time payment covers everything you need to successfully complete all the Nanodegree program requirements.

    For those in the Self-Study program, there is an option to upgrade to the full Nanodegree offering for an additional $499.

  • Is there a free trial period for these programs?

    There is no free trial period for the Digital Marketing Nanodegree program.

    Students in the Nanodegree program have a 7-day window from the day they receive access to the program, the first day of their class, to un-enroll and request a refund. You can cancel your Nanodegree program and obtain a full refund within that 7-day window by going to the Nanodegree Programs section of your Settings page.

    There is no free 7-day trial or refund period for the Self-Study program.

  • How many scholarships are awarded?

    We are not currently offering scholarships for the Digital Marketing Nanodegree program or students in the Self-Study program. Scholarship opportunities change on an ongoing basis. If you have questions, please contact

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