Program Catalog
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School of Business
Marketing Analytics
Skills Covered
Google Analytics, Excel & Spreadsheets, Data Visualization, Customer Segmentationbeginner
School of Business
Predictive Analytics for Business
Skills Covered
Data Wrangling, Classification, A/B Testing, Forecasting, SegmentationIn Collaboration With
Alteryx, Tableauintermediate
School of Business
Digital Marketing
Skills Covered
Digital Marketing, Social Media Marketing, Facebook Marketing, Search Engine Optimization, Search Engine Marketing, Display Ads, Search AdsIn Collaboration With
Facebook Blueprint, Google, Hootsuite, HubSpot, MailChimp, Mozbeginner
New
School of Business
Business Analytics
Skills Covered
Excel & Spreadsheets, SQL, Data Visualization, Data DashboardsIn Collaboration With
Tableau, Modebeginner
Free
School of Business
How to Build a Startup
Skills Covered
Entrepreneurship, Value Proposition, Revenue Models, Customer Segmentsintermediate
Free
School of Business
Product Design
Skills Covered
Product Design, Design Sprints, Ideation and Validation, UI/UXIn Collaboration With
Googleintermediate
Free
School of Business
App Monetization
Skills Covered
Product Design, Google AnalyticsIn Collaboration With
Googleintermediate
Free
School of Business
App Marketing
Skills Covered
App Marketing, User Segmentation, Customer AcquisitionIn Collaboration With
Googleintermediate
Free
School of Business
Rapid Prototyping
Skills Covered
Prototyping, User Research, inVisionIn Collaboration With
Googleintermediate
Free
School of Business
Get Your Startup Started
Skills Covered
Entrepreneurship, BootstrappingIn Collaboration With
Googleintermediate
Free
School of Business
Problem Solving with Advanced Analytics
Skills Covered
Linear RegressionIn Collaboration With
Alteryxbeginner
Free
School of Business
Creating an Analytical Dataset
Skills Covered
Data Issues, Data Formatting, Data BlendingIn Collaboration With
Alteryxbeginner
Free
School of Business
Classification Models
Skills Covered
Binary Classication Models, Non-Binary Classification ModelsIn Collaboration With
Alteryxintermediate
Free
School of Business
A/B Testing for Business Analysts
Skills Covered
A/B Randomized Design Tests, A/B Matched Pair Design Testsintermediate
Free
School of Business
Time Series Forecasting
Skills Covered
Time Series Forecasting, ETS Models, ARIMA Modelsintermediate
Free
School of Business
Segmentation and Clustering
Skills Covered
Variable Reduction, Clustering Models designintermediate