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Product design starts with understanding the needs of users, which is gathered through comprehensive research. Learn the core principles of human-centered design and how to appropriately scope a design problem. Understand how to empathize with users when performing user research, including how to conduct in-depth interviews and create quantitative surveys, and use research data to uncover opportunities. You’ll then apply psychology to design sketches, keeping the end-user in mind.Formulate a Research Report
The best products have gone through rounds of iteration based on user research and feedback. Learn the process of a design sprint, and how to translate findings from research into a prototype that can be tested with users. Understand how to foster team collaboration and use divergent and convergent thinking to rapidly create testable prototypes. Apply user interface principles in the design of a clickable prototype, and conduct a usability test to gain valuable feedback from users that can be used in design iterations.Develop a Validated Low-Fidelity Prototype
Once products have been tested for its effectiveness, they need to be enhanced for engagement. Learn advanced user interface principles to build interactive designs that are ready to be handed off to engineering for feedback. Understand how to solicit and integrate feedback from engineering to enhance the design before it is ready for development. Assess the engagement of the product through remote usability testing and other experimentation methods. Finally, you’ll learn how to improve design and user experiences based on engagement data in order to increase key performance indicators.Create and Improve a High-Fidelity Design
UX Designers demonstrate their skills by showcasing their designs and processes in a portfolio. Understand what should and shouldn’t be included in a portfolio, as well as the key components that appeal to target audiences. Learn how to organize previous work and communicate it online, keeping the audience and your career objectives in mind. Apply storytelling and branding frameworks to create a personal profile that conveys a unique value proposition. You’ll also learn best practices for maintaining and updating a UX portfolio.Build a UX Portfolio Case Study
UX Designer, Google
Shuang has enjoyed working in UX design across a variety of domains at Google, from YouTube, to technical cloud platforms. She is particularly interested in bringing a human touch to products. She received her Master's in Human Computer Interaction from The University of Michigan.
Co-Founder & CTO, Feather Docs
Gabe leads product, UX, and engineering for machine learning products at early-stage startups. His last company built UX research tools for designers at Fortune 500 companies. He holds degrees from Cornell University and Stony Brook University.
UX Designer, Google
Michael is a UX Designer for Google after leading design at a Blockchain startup and working at a partnership with Apple and IBM. He is committed to connecting with clients and users—and bringing their vision to life. He has a design background from Sheridan, Toronto Film School, and OCAD University.
Founder, Context Leap
Melissa is the founder of Context Leap, an SF-based organizational and leadership transformation agency. With over a decade as a design and innovation strategist in the technology industry, she is dedicated to evolving the role of design in creating scalable and thoughtful human-centered experiences.
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