About this Course

This course is a part of the Digital Marketing Nanodegree Program.

Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

Skill Level
Beginner
Included in Course
  • Rich Learning Content

  • Interactive Quizzes

  • Taught by Industry Pros

  • Real World Projects

  • Student Support Community

  • Personalized Career Support

Join the Path to Greatness

This course is part of a Nanodegree Program. It is a step towards a new career in Digital Marketing.

Nanodegree Course

Social Media Marketing

by Hootsuite

Enhance your skill set and boost your hirability through innovative, independent learning.

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What You Will Learn

Lesson 1

Social Media Landscape

  • First, it’s important to understand the social media landscape. Plan your approach with the help of two popular frameworks and align your strategy with the customer journey.
Lesson 1

Social Media Landscape

  • First, it’s important to understand the social media landscape. Plan your approach with the help of two popular frameworks and align your strategy with the customer journey.
Lesson 2

Social Media Channels

  • We’ll take a closer look at Facebook, Instagram, Youtube, Twitter, and Snapchat. Deliver your message in the most important platforms for your audience. Find and work with influencers to help you.
Lesson 2

Social Media Channels

  • We’ll take a closer look at Facebook, Instagram, Youtube, Twitter, and Snapchat. Deliver your message in the most important platforms for your audience. Find and work with influencers to help you.
Lesson 3

Social Media Content

  • Each social media platform requires a distinct approach. In this lesson, you learn how to develop or adapt content for social media, how to make your content match the platform you choose, and how to create content that audiences will share.
Lesson 3

Social Media Content

  • Each social media platform requires a distinct approach. In this lesson, you learn how to develop or adapt content for social media, how to make your content match the platform you choose, and how to create content that audiences will share.
Lesson 4

Implement & Monitor Campaigns

  • Success in social media requires careful monitoring and management of your content and your audience. Social media management tools, like Hootsuite, can help you get the most out of social media.
Lesson 4

Implement & Monitor Campaigns

  • Success in social media requires careful monitoring and management of your content and your audience. Social media management tools, like Hootsuite, can help you get the most out of social media.
Lesson 5

Measure Impact

  • As with all marketing campaigns, you’ll need to measure the impact of you social media efforts. Measure success in different platforms and learn the formula to predict virality.
Lesson 5

Measure Impact

  • As with all marketing campaigns, you’ll need to measure the impact of you social media efforts. Measure success in different platforms and learn the formula to predict virality.
Lesson 6

Jobs in Social Media Marketing

  • We describe what it’s like to be a Social Media Marketer and what skills recruiters look for in the hiring process.
Lesson 6

Jobs in Social Media Marketing

  • We describe what it’s like to be a Social Media Marketer and what skills recruiters look for in the hiring process.

Prerequisites and Requirements

Students should have basic computer skills and be comfortable navigating online.

You will need to have a Gmail and a Facebook account to complete the projects.

See the Technology Requirements for using Udacity.

Why Take This Course

In the project for Social Media Marketing, we want you to practice producing and marketing content about a subject you know very well – yourself! First you are going to write a blog post. Next, you’ll craft social media post for three social platforms to share your blog post with your audience.

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals
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