About this Course

This course is a part of the Digital Marketing Nanodegree Program.

Cutting through the noise in Social Media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

Skill Level
Beginner
Included in Course
  • Rich Learning Content

  • Interactive Quizzes

  • Taught by Industry Pros

  • Real World Projects

  • Student Support Community

  • Personalized Career Support

Join the Path to Greatness

This course is part of a Nanodegree Program. It is a step towards a new career in Digital Marketing.

Nanodegree Course

Social Media Advertising

by Facebook

Enhance your skill set and boost your hirability through innovative, independent learning.

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What You Will Learn

Lesson 1

Intro to Social Media Advertising

  • Discover how social media advertising works and dive into the current landscape.
Lesson 1

Intro to Social Media Advertising

  • Discover how social media advertising works and dive into the current landscape.
Lesson 2

Platforms for Social Ads

  • Social Media Platforms offer different opportunities for paid advertising. Learn what is possible on several platforms, evaluate which is right for your objective, and your audience.
Lesson 2

Platforms for Social Ads

  • Social Media Platforms offer different opportunities for paid advertising. Learn what is possible on several platforms, evaluate which is right for your objective, and your audience.
Lesson 3

Facebook - Getting Started

  • Facebook is a powerful social media platform with a massive audience worldwide. Gain hands on experience by setting up your Facebook advertising account and explore campaign objectives.
Lesson 3

Facebook - Getting Started

  • Facebook is a powerful social media platform with a massive audience worldwide. Gain hands on experience by setting up your Facebook advertising account and explore campaign objectives.
Lesson 4

Facebook - Create Ad Sets

  • Ads need to reach the right audience. In this Facebook focused lesson, you'll learn different ways to target your audience, ad placements available, and how to determine a budget and bidding schedule.
Lesson 4

Facebook - Create Ad Sets

  • Ads need to reach the right audience. In this Facebook focused lesson, you'll learn different ways to target your audience, ad placements available, and how to determine a budget and bidding schedule.
Lesson 5

Facebook - Create and Manage Ads

  • Facebook ads require thoughtful planning. Learn how to create and run ads on Facebook, write compelling copy, choose the right images, test different ads, and evaluate the performance of ads using campaign examples.
Lesson 5

Facebook - Create and Manage Ads

  • Facebook ads require thoughtful planning. Learn how to create and run ads on Facebook, write compelling copy, choose the right images, test different ads, and evaluate the performance of ads using campaign examples.
Lesson 6

Jobs in Social Media Advertising

  • We describe what it’s like to be a Social Media Advertiser and what skills recruiters look for in the hiring process.
Lesson 6

Jobs in Social Media Advertising

  • We describe what it’s like to be a Social Media Advertiser and what skills recruiters look for in the hiring process.

Prerequisites and Requirements

Students should have basic computer skills and be comfortable navigating online.

You will need to have a Gmail and a Facebook account to complete the projects.

See the Technology Requirements for using Udacity.

Why Take This Course

In the project for Social Media Advertising, you will create, manage, and monitor an advertising campaign on Facebook for a B2C or B2B product. While the campaign is live on Facebook, you will test and optimize your campaign to achieve the best ROI (return on investment) possible.

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals
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