How to Use AdWords to Advertise Your BusinessEnroll In Nanodegree
This course is a part of the Digital Marketing Nanodegree Program.
Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.
This course is part of a Nanodegree Program. It is a step towards a new career in Digital Marketing.
Enhance your skill set and boost your hirability through innovative, independent learning.
Students should have basic computer skills and be comfortable navigating online.
You will need to have a Gmail and a Facebook account to complete the projects.
See the Technology Requirements for using Udacity.
In the SEM with AdWords project project, you will create, execute, and monitor a search engine marketing campaign on the AdWords platform for a B2C or a B2B product. While your campaign is live, you will test, monitor, and optimize your results for the best possible ROI.
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