About this Course

This course is a part of the Digital Marketing Nanodegree Program.

Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.

Skill Level
Beginner
Included in Course
  • Rich Learning Content

  • Interactive Quizzes

  • Taught by Industry Pros

  • Real World Projects

  • Student Support Community

  • Personalized Career Support

Join the Path to Greatness

This course is part of a Nanodegree Program. It is a step towards a new career in Digital Marketing.

Nanodegree Course

Search Engine Marketing with AdWords (SEM)

by Google

Enhance your skill set and boost your hirability through innovative, independent learning.

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What You Will Learn

Lesson 1

AdWords & Keyword Selection

  • Explore how Google AdWords is organized and plan a Google AdWords campaign using keyword research.
Lesson 1

AdWords & Keyword Selection

  • Explore how Google AdWords is organized and plan a Google AdWords campaign using keyword research.
Lesson 2

Create Text Ads

  • Search text ads are one ad type you can utilize in AdWords. In this lesson, you learn how to write compelling search text ads, align your text ads with your target keywords, and optimize landing pages to boost your search engine marketing campaigns.
Lesson 2

Create Text Ads

  • Search text ads are one ad type you can utilize in AdWords. In this lesson, you learn how to write compelling search text ads, align your text ads with your target keywords, and optimize landing pages to boost your search engine marketing campaigns.
Lesson 3

CPC Bidding

  • Learn how AdWords bidding works, Google’s ad placement formula, and plan your AdWords spend by calculating a max cost-per-click (CPC) bid.
Lesson 3

CPC Bidding

  • Learn how AdWords bidding works, Google’s ad placement formula, and plan your AdWords spend by calculating a max cost-per-click (CPC) bid.
Lesson 4

Navigate AdWords

  • AdWords is the largest Search Engine Advertising platform. In this lesson, you learn how to set up a search engine marketing campaign along with a few nuances of the tool.
Lesson 4

Navigate AdWords

  • AdWords is the largest Search Engine Advertising platform. In this lesson, you learn how to set up a search engine marketing campaign along with a few nuances of the tool.
Lesson 5

SEM Metrics & Optimization

  • Measuring, monitoring, and optimizing your search advertising campaigns is the key to a successful return on investment (ROI). Discover key metrics to monitor and optimize your campaign performance.
Lesson 5

SEM Metrics & Optimization

  • Measuring, monitoring, and optimizing your search advertising campaigns is the key to a successful return on investment (ROI). Discover key metrics to monitor and optimize your campaign performance.
Lesson 6

Jobs in SEM

  • We describe what it’s like to be a Search Engine Marketer (SEM) and what skills recruiters look for in the hiring process.
Lesson 6

Jobs in SEM

  • We describe what it’s like to be a Search Engine Marketer (SEM) and what skills recruiters look for in the hiring process.

Prerequisites and Requirements

Students should have basic computer skills and be comfortable navigating online.

You will need to have a Gmail and a Facebook account to complete the projects.

See the Technology Requirements for using Udacity.

Why Take This Course

In the SEM with AdWords project project, you will create, execute, and monitor a search engine marketing campaign on the AdWords platform for a B2C or a B2B product. While your campaign is live, you will test, monitor, and optimize your results for the best possible ROI.

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals
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