About this Course

This course is a part of the Digital Marketing Nanodegree Program.

Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Skill Level
Beginner
Included in Course
  • Rich Learning Content

  • Interactive Quizzes

  • Taught by Industry Pros

  • Real World Projects

  • Student Support Community

  • Personalized Career Support

Join the Path to Greatness

This course is part of a Nanodegree Program. It is a step towards a new career in Digital Marketing.

Nanodegree Course

Measure & Optimize with Google Analytics

by Google

Enhance your skill set and boost your hirability through innovative, independent learning.

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What You Will Learn

Lesson 1

Get Oriented in Google Analytics

  • Google Analytics can look more complicated than it is. In this lesson, you learn the different components, metrics, and common definitions used in the platform.
Lesson 1

Get Oriented in Google Analytics

  • Google Analytics can look more complicated than it is. In this lesson, you learn the different components, metrics, and common definitions used in the platform.
Lesson 2

Understand Your Audience

  • Google Analytics can tell you a lot about your audience. In this lesson, you learn how to evaluate your audience - who they are and how they align with your target.
Lesson 2

Understand Your Audience

  • Google Analytics can tell you a lot about your audience. In this lesson, you learn how to evaluate your audience - who they are and how they align with your target.
Lesson 3

Evaluate Acquisition

  • In this lesson, you learn how to find the source of your traffic - how your users found you.
Lesson 3

Evaluate Acquisition

  • In this lesson, you learn how to find the source of your traffic - how your users found you.
Lesson 4

Understand Behavior

  • Google Analytics can track how your users behave once they reach your site. Take a look at how different audiences behave on your site, which content they consume, how engaged they are, and their path through your website.
Lesson 4

Understand Behavior

  • Google Analytics can track how your users behave once they reach your site. Take a look at how different audiences behave on your site, which content they consume, how engaged they are, and their path through your website.
Lesson 5

Evaluate Conversions

  • Discover how to set up your conversion goals in Google Analytics, evaluate your conversion success, and identify obstacles to conversion in your site and landing pages for different traffic sources.
Lesson 5

Evaluate Conversions

  • Discover how to set up your conversion goals in Google Analytics, evaluate your conversion success, and identify obstacles to conversion in your site and landing pages for different traffic sources.
Lesson 6

Optimize Campaign Budgets

  • All marketing action can be tracked. In this lesson, you learn how to evaluate the results of different campaigns using Google Analytics and how to compare results across platforms to further optimize your marketing budget.
Lesson 6

Optimize Campaign Budgets

  • All marketing action can be tracked. In this lesson, you learn how to evaluate the results of different campaigns using Google Analytics and how to compare results across platforms to further optimize your marketing budget.
Lesson 7

Jobs in Marketing Analytics

  • We describe what it’s like to work in Marketing Analytics and what skills recruiters look for in the hiring process.
Lesson 7

Jobs in Marketing Analytics

  • We describe what it’s like to work in Marketing Analytics and what skills recruiters look for in the hiring process.

Prerequisites and Requirements

Students should have basic computer skills and be comfortable navigating online.

You will need to have a Gmail and a Facebook account to complete the projects.

See the Technology Requirements for using Udacity.

Why Take This Course

In the Measure & Optimize with Google Analytics project, you will summarize the different marketing campaigns you executed earlier in the Digital Marketing program, and reflect on the results. You will evaluate the ROI of your campaigns, compare the results across platforms, then formulate recommendations for future marketing action and budget allocation.

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals
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