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Growth Product Manager

Nanodegree Program

Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability.

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00Days07Hrs48Min52Sec

  • Estimated time
    3 Months

    At 10 hours / week

  • Enroll by
    August 17, 2022

    Get access to the classroom immediately upon enrollment

  • Prerequisites
    Prior Product Management Experience recommended

What you will learn

  1. Growth Product Manager

    Estimated 3 months to complete

    During the Growth Product Manager Nanodegree program, you will learn everything a growth PM needs to thrive, from designing strategic growth plans to analyzing pricing metrics. You will also learn how to assess a business, create a growth loop, measure success, design experiments to increase growth, and monetize a company continually.

    Prerequisite knowledge

    Previous experience as a Product Manager, as well as experience scoping business requirements & KPIs, and data/statistical analysis in Excel or spreadsheets.

    1. Growth and Acquisition Strategy

      User acquisition and growth is more than improving conversions and increasing sign-ups. A truly effective acquisition and growth strategy is firmly anchored around the user journey. In this course, we’ll approach acquisition and growth with a holistic and integrative perspective. We’ll start by examining the current business landscape as is. Then, we will discuss how to go from where we are now, to where we want to be by utilizing growth loops. We will dive deep into how to create, validate, and expand a growth loop to achieve our north star business goal.

    2. Activation and Retention Strategy

      Understand how to guide users to the a-ha moment of your product as soon as possible, via the activation funnel and sign-up flow. Apply best practices for how to best engage customers, and retain them for the long term. Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn.

    3. Monetization Strategy

      Learn how to make your product profitable, including selecting key markets and outreach channels, and build purchase paths that leverage industry case studies. Apply best practices of experience design, and learn how to measure the effectiveness of your monetization strategy. Design and define pricing plans that utilize quantitative and qualitative methods.

All our programs include:

  • Real-world projects from industry experts

    With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.

  • Technical mentor support

    Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you, and keeping you on track.

  • Career services

    You’ll have access to Github portfolio review and LinkedIn profile optimization to help you advance your career and land a high-paying role.

  • Flexible learning program

    Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.

Program offerings

  • Class content

    • Real-world projects
    • Project reviews
    • Project feedback from experienced reviewers
  • Student services

    • Technical mentor support
    • Student community
  • Career services

    • Github review
    • LinkedIn profile optimization

Succeed with personalized services.

We provide services customized for your needs at every step of your learning journey to ensure your success.

Get timely feedback on your projects.

  • Personalized feedback
  • Unlimited submissions and feedback loops
  • Practical tips and industry best practices
  • Additional suggested resources to improve
  • 1,400+

    project reviewers

  • 2.7M

    projects reviewed

  • 88/100

    reviewer rating

  • 1.1 hours

    avg project review turnaround time

Mentors available to answer your questions.

  • Support for all your technical questions
  • Questions answered quickly by our team of technical mentors
  • 1,400+

    technical mentors

  • 0.85 hours

    median response time

Learn with the best.

Learn with the best.

  • Katherine Wu

    Product Manager

    Katherine has a background in engineering and education. She has led strategy and execution on user adoption and retention at companies of all sizes. She has built monetization and promotion software. She has also taught at multiple universities and enjoys creating project-driven curriculum programs.

  • Shiv Patel

    Senior Product Manager - Growth at Productboard

    Shiv's experience has been in a range of functions from marketing, sales, engineering, to product, spanning companies of all sizes from FunnelGuard, Productboard, WeWork, to Motorola. He enjoys sitting at the intersection of Activation and Retention in B2B SaaS.

  • Rizwan Ansary

    VP of Product & Design at Sendoso

    Rizwan started as an engineer at Microsoft, which led to a transition into product management. He was previously a Product Lead at Credit Karma, and designed the pricing and subscription model as a Product Lead at Postmates. He has also been the Director of Product at StackShare and HackerRank.

Growth Product Manager

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    Best Value
  • Learn

    The foundational skills all growth product managers use, whether they own a B2C or B2B product.
  • Average Time

    On average, successful students take 3 months to complete this program.
  • Benefits include

    • Real-world projects from industry experts
    • Technical mentor support
    • Career services

Program details

Program overview: Why should I take this program?
  • Why should I enroll?
  • How do I know if this program is right for me?
  • What jobs will this program prepare me for?
  • What is the difference between a Growth Product Manager and a Product Manager?
  • What is the difference between the Product Manager, the Growth Product Manager, the Data Product Manager, and the AI Product Manager Nanodegree programs?
Enrollment and admission
  • Do I need to apply? What are the admission criteria?
  • What are the prerequisites for enrollment?
  • If I do not meet the requirements to enroll, what should I do?
Tuition and term of program
  • How is this Nanodegree program structured?
  • How long is this Nanodegree program?
  • Can I switch my start date? Can I get a refund?
Software and hardware: What do I need for this program?
  • What software and versions will I need in this program?

Growth Product Manager

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