Real-world projects from industry experts
With real-world projects and immersive content built in partnership with top-tier companies, you’ll master the tech skills companies want.
Growth Product Manager
Nanodegree Program
Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability.
00Days07Hrs48Min52Sec
Estimated time
3 Months
At 10 hours / week
Enroll by
August 17, 2022
Get access to the classroom immediately upon enrollment
Prerequisites
Prior Product Management Experience recommended
What you will learn
Growth Product Manager
Estimated 3 months to completeDuring the Growth Product Manager Nanodegree program, you will learn everything a growth PM needs to thrive, from designing strategic growth plans to analyzing pricing metrics. You will also learn how to assess a business, create a growth loop, measure success, design experiments to increase growth, and monetize a company continually.
Prerequisite knowledge
Previous experience as a Product Manager, as well as experience scoping business requirements & KPIs, and data/statistical analysis in Excel or spreadsheets.
Growth and Acquisition Strategy
User acquisition and growth is more than improving conversions and increasing sign-ups. A truly effective acquisition and growth strategy is firmly anchored around the user journey. In this course, we’ll approach acquisition and growth with a holistic and integrative perspective. We’ll start by examining the current business landscape as is. Then, we will discuss how to go from where we are now, to where we want to be by utilizing growth loops. We will dive deep into how to create, validate, and expand a growth loop to achieve our north star business goal.
Activation and Retention Strategy
Understand how to guide users to the a-ha moment of your product as soon as possible, via the activation funnel and sign-up flow. Apply best practices for how to best engage customers, and retain them for the long term. Analyze the user lifecycle, including the activation, retention, dormancy, and resurrection phases, and deploy experiments to improve the lifetime value (LTV) and decrease churn.
Monetization Strategy
Learn how to make your product profitable, including selecting key markets and outreach channels, and build purchase paths that leverage industry case studies. Apply best practices of experience design, and learn how to measure the effectiveness of your monetization strategy. Design and define pricing plans that utilize quantitative and qualitative methods.
All our programs include:
Technical mentor support
Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you, and keeping you on track.
Career services
You’ll have access to Github portfolio review and LinkedIn profile optimization to help you advance your career and land a high-paying role.
Flexible learning program
Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.
Program offerings
Class content
- Real-world projects
- Project reviews
- Project feedback from experienced reviewers
Student services
- Technical mentor support
- Student community
Career services
- Github review
- LinkedIn profile optimization
Succeed with personalized services.
We provide services customized for your needs at every step of your learning journey to ensure your success.
Get timely feedback on your projects.
- Personalized feedback
- Unlimited submissions and feedback loops
- Practical tips and industry best practices
- Additional suggested resources to improve
1,400+ project reviewers
2.7M projects reviewed
88/100 reviewer rating
1.1 hours avg project review turnaround time
Mentors available to answer your questions.
- Support for all your technical questions
- Questions answered quickly by our team of technical mentors
1,400+ technical mentors
0.85 hours median response time
Learn with the best.
Learn with the best.
Katherine Wu
Product ManagerKatherine has a background in engineering and education. She has led strategy and execution on user adoption and retention at companies of all sizes. She has built monetization and promotion software. She has also taught at multiple universities and enjoys creating project-driven curriculum programs.
Shiv Patel
Senior Product Manager - Growth at ProductboardShiv's experience has been in a range of functions from marketing, sales, engineering, to product, spanning companies of all sizes from FunnelGuard, Productboard, WeWork, to Motorola. He enjoys sitting at the intersection of Activation and Retention in B2B SaaS.
Rizwan Ansary
VP of Product & Design at SendosoRizwan started as an engineer at Microsoft, which led to a transition into product management. He was previously a Product Lead at Credit Karma, and designed the pricing and subscription model as a Product Lead at Postmates. He has also been the Director of Product at StackShare and HackerRank.
Growth Product Manager
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Best Value
Learn
The foundational skills all growth product managers use, whether they own a B2C or B2B product.
Average Time
On average, successful students take 3 months to complete this program.
Benefits include
- Real-world projects from industry experts
- Technical mentor support
- Career services
Program details
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