Study 10 hrs/week and complete in 3 mo.
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Nearly 80 billion dollars was spent on Google AdWords in 2016. This Google AdWords course offers the opportunity to master this critical skill by running real campaigns. As a graduate, you’ll be uniquely prepared to succeed at an agency, go freelance, or join a startup. You’ll also be ready to earn Google AdWords Certification, as an extra layer of accomplishment.
While we primarily know Google AdWords for search advertising, there is actually a lot more. Gain an in-depth understanding of all aspects of Google Adwords, including Search, Display, Video, Shopping, and App advertising. With this Google AdWords training you'll master the in-demand skills that will vault you into the digital marketing elite.
Experience the power of Google Adwords by running real-life advertising campaigns, while getting feedback from experts in the field. The real-world experience you gain will set you up for success in any digital marketing role.
The Google AdWords Nanodegree program is designed to ensure your long-term success in the field. The skills you learn will prepare you for jobs in digital marketing, and you’ll be ready to deliver immediate value to any organization. We will support you throughout your learning journey; from gaining valuable technical and career skills, to landing your dream job.Designed to prepare you for career success in digital marketing.
Digital Marketers are in high demand. Create your professional portfolio with Udacity and open up a world of opportunities. Our hiring partners are eager to meet you.Create your portfolio and open up a world of opportunities.
Work with experienced careers professionals for tailored advice on how to improve your search and impress recruiters. Including feedback on your LinkedIn and professional brand.Work with career professionals to impress recruiters.
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Absorb an overview of how to advertise on Google with AdWords, and explore the framework you’ll use to plan your approach. Learn about “BFab”, your case study for this part of the program.
Learn how to build campaigns. Understand different structures and ad types. Experiment with bidding strategies. Master optimization basics, and explore platform reports.
Run and optimize a search campaign after learning best practices around campaign structure, keyword bidding, ad extensions, and various targeting methods.Run a Search Campaign
Discover the ad servers behind the display network. Learn how they differ from the search network. Set up a display campaign using various ad types and targeting methods.
Investigate the critical role mobile plays in advertising. Launch mobile-centric and app campaigns.
Learn about video ad formats, video targeting, and YouTube Analytics, and then create and optimize a YouTube campaign.
Learn about the Google Merchant Center, then walk through the setup and optimization of a shopping campaign.Run a Display, Mobile, or Video Campaign
Anke leads the Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded Jump-Time (now OpenX), and is on the marketing faculty at UCLA Anderson.
Gloria is the content developer for the Google Adwords Nanodegree program. She has been an account strategist at Google, the Google Marketing Manager at a digital agency, and worked as a customer success manager at a tech startup.
Dan leads Business Operations at Udacity. He has an MBA from Stanford. He was previously an Entrepreneur-in-Residence at Bertelsmann, has worked at a mobile marketing tech startup, and has served clients in various agency roles.
Jaimee is a program specialist for the Digital Marketing Nanodegree Program. She has previously been an account executive and marketing analyst, managing online campaigns at a digital marketing agency. She is Google AdWords certified.
During your 3-month term, you'll have access to the Nanodegree program classroom and materials, plus expert project reviews.
While both programs are full-featured Nanodegree programs offering the same suite of benefits and services—such as real-world projects, expert project review, mentorship, career guidance, and more—the Digital Marketing Nanodegree program instills a 360-degree understanding of the digital marketing ecosystem, and the Google AdWords Nanodegree program teaches an in-depth understanding of one tool in the digital marketing ecosystem: the Google AdWords platform.
In simplest form, the Digital Marketing Nanodegree program can be understood as a full-immersion learning experience. You take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You are able to run actual campaigns on live platforms, and receive detailed feedback on your projects from expert reviewers. As a graduate, you will have a holistic understanding of how digital marketing works, and why it's so important.
The Google AdWords Nanodegree program, on the other hand, is specifically designed for students who want to get an in-depth understanding of all aspects of Google AdWords: Search, Display, Video, Shopping, and App advertising. You will run real-life campaigns on the platform, and get feedback from experts in the field. As a graduate of the program, you'll be uniquely prepared to succeed at an agency, go freelance or join a startup. You'll also be ready to earn the Google AdWords Certification.
The Google AdWords Nanodegree program is composed of one (1) Term of three (3) months. A Term has fixed start and end dates.
To graduate, students must successfully complete 2 projects which affords you the opportunity to apply and demonstrate new skills that you learn in the lessons. The project will be reviewed by the Udacity reviewer network and platform. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.
Access to this Nanodegree program runs for the period noted in the Term Length section above.