About this Course

This course is a part of the Digital Marketing Nanodegree Program.

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

Skill Level
Beginner
Included in Course
  • Rich Learning Content

  • Interactive Quizzes

  • Taught by Industry Pros

  • Real World Projects

  • Student Support Community

  • Personalized Career Support

Join the Path to Greatness

This course is part of a Nanodegree Program. It is a step towards a new career in Digital Marketing.

Nanodegree Course

Email Marketing

by MailChimp

Enhance your skill set and boost your hirability through innovative, independent learning.

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What You Will Learn

Lesson 1

Email List Generation

  • Learn how to build a subscriber list with contact forms and explore the double opt-in process.
Lesson 1

Email List Generation

  • Learn how to build a subscriber list with contact forms and explore the double opt-in process.
Lesson 2

Create an Effective Email Campaigns

  • Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.
Lesson 2

Create an Effective Email Campaigns

  • Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.
Lesson 3

Create an Email Plan

  • An email plan is necessary for developing a successful email marketing strategy. Learn how to create an email calendar and plan different types of email campaigns, like transactional and drip campaigns.
Lesson 3

Create an Email Plan

  • An email plan is necessary for developing a successful email marketing strategy. Learn how to create an email calendar and plan different types of email campaigns, like transactional and drip campaigns.
Lesson 4

Measure Results

  • Email marketing is never done. In this lesson, you learn how to analyze the results of your email campaign, how to use A/B testing to improve your content, and how to use segmentation to better target specific subscribers.
Lesson 4

Measure Results

  • Email marketing is never done. In this lesson, you learn how to analyze the results of your email campaign, how to use A/B testing to improve your content, and how to use segmentation to better target specific subscribers.
Lesson 5

Jobs in Email Marketing

  • We describe what it’s like to be an Email Marketer and what skills recruiters look for in the hiring process.
Lesson 5

Jobs in Email Marketing

  • We describe what it’s like to be an Email Marketer and what skills recruiters look for in the hiring process.

Prerequisites and Requirements

Students should have basic computer skills and be comfortable navigating online.

You will need to have a Gmail and a Facebook account to complete the projects

See the Technology Requirements for using Udacity.

Why Take This Course

In the Email Marketing project, you will plan and prepare an email marketing campaign for a B2C or a B2B product. You will write all e-mail copy, and evaluate the results of an email campaign.

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals
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