About this Course

This course is a part of the Digital Marketing Nanodegree Program.

Display advertising was the first form of advertising on the web. It's still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google’s AdWords

Skill Level
Beginner
Included in Course
  • Rich Learning Content

  • Interactive Quizzes

  • Taught by Industry Pros

  • Real World Projects

  • Student Support Community

  • Personalized Career Support

Join the Path to Greatness

This course is part of a Nanodegree Program. It is a step towards a new career in Digital Marketing.

Nanodegree Course

Display Advertising

by Google

Enhance your skill set and boost your hirability through innovative, independent learning.

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What You Will Learn

Lesson 1

How Do Display Ads Work?

  • Since its advent, display advertising has changed substantially. Learn about this evolving landscape, its opportunities, and how display ad serving works.
Lesson 1

How Do Display Ads Work?

  • Since its advent, display advertising has changed substantially. Learn about this evolving landscape, its opportunities, and how display ad serving works.
Lesson 2

Display Ads & Targeting

  • User targeting is crucial to the success of online display advertising. In this lesson, you learn about the different targeting options, from demographic targeting all the way to behavioral targeting.
Lesson 2

Display Ads & Targeting

  • User targeting is crucial to the success of online display advertising. In this lesson, you learn about the different targeting options, from demographic targeting all the way to behavioral targeting.
Lesson 3

Sales Models

  • While early display advertising followed the traditional sales model used in the magazine industry, today an increasing number of display ads are sold programmatically, with ads traded in online marketplaces. Discover how the programmatic advertising landscape works.
Lesson 3

Sales Models

  • While early display advertising followed the traditional sales model used in the magazine industry, today an increasing number of display ads are sold programmatically, with ads traded in online marketplaces. Discover how the programmatic advertising landscape works.
Lesson 4

Display Ads in AdWords

  • Google AdWords is a powerful display advertising platform. In this lesson, learn how to create, target, test, and monitor a display advertising campaign using AdWords.
Lesson 4

Display Ads in AdWords

  • Google AdWords is a powerful display advertising platform. In this lesson, learn how to create, target, test, and monitor a display advertising campaign using AdWords.
Lesson 5

Video Advertising

  • Video is a fast-growing online platform, for consumers and advertisers alike. Explore different video ad types and how to create effective video ads.
Lesson 5

Video Advertising

  • Video is a fast-growing online platform, for consumers and advertisers alike. Explore different video ad types and how to create effective video ads.
Lesson 6

Jobs in Display Advertising

  • We describe what it’s like to be a Digital Marketer and what skills recruiters look for in the hiring process.
Lesson 6

Jobs in Display Advertising

  • We describe what it’s like to be a Digital Marketer and what skills recruiters look for in the hiring process.

Prerequisites and Requirements

Students should have basic computer skills and be comfortable navigating online.

You will need to have a Gmail and a Facebook account to complete the projects.

See the Technology Requirements for using Udacity.

Why Take This Course

In the Display Advertising project, you will evaluate the results of a display advertising campaign and create a presentation of the results for management. Your summary will include the targeting strategy, creatives used, the results of the campaign, along with recommendations on how to improve the campaign.

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals
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