Nanodegree Program

Become a Digital Marketer

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

  • Estimated Time
    3 Months

    At 10 hrs/week

  • Enroll by
    December 10, 2019

    Get access to classroom immediately on enrollment

  • Prerequisites
    No Experience Required
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What You Will Learn

Download Syllabus
SYLLABUS

Become a Digital Marketer

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook.

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3 months to complete

Prerequisite Knowledge

Students should have basic computer skills and be comfortable navigating online.

  • Marketing Fundamentals

    In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

    Prepare to Market
  • Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

  • Social Media Marketing

    Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

    Market your Content
  • Social Media Advertising with Facebook Blueprint

    Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

    Run a Facebook Campaign
  • Search Engine Optimization (SEO)

    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.

    Search Engine Optimization (SEO) Audit
  • Search Engine Marketing with Google Ads

    Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Ads by Google.

    Run an Ads Campaign
  • Display Advertising

    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.

    Evaluate a Display Advertising Campaign
  • Email Marketing

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

    Market with Email
  • Measure and Optimize with Google Analytics

    Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

    Create your Digital Marketing Portfolio
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$330B
spent on digital marketing globally in 2019.

All Our Nanodegree Programs Include

Real-world projects from industry experts

With real world projects and immersive content built in partnership with top tier companies, you’ll master the tech skills companies want.

1-on-1 technical mentor

Get a knowledgeable mentor who guides your learning and is focused on answering your questions, motivating you and keeping you on track.

Personal career coach and career services

You’ll have access to career coaching sessions, interview prep advice, and resume and online professional profile reviews to help you grow in your career.

Flexible learning program

Get a custom learning plan tailored to fit your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.
Succeed with Personalized Services
We provide services customized for your needs at every step of your learning journey to ensure your success!
Experienced Project Reviewers
Individual 1-on-1 Mentorship
Personal Career Coach
Get personalized feedback on your projects
Reviews By the numbers
2000+ project reviewers
1.8M projects reviewed
4.85/5 reviewer ratings
3 hour avg project review turnaround time
Reviewer Services
  • Personalized feedback
  • Unlimited submissions and feedback loops
  • Practical tips and industry best practices
  • Additional suggested resources to improve
Succeed with Personalized Services
We provide services customized for your needs at every step of your learning journey to ensure your success!
Project Reviewers
1-on-1 Mentors
Career Coaching
Get personalized feedback on your projects
Reviews By the numbers
2000+ project reviewers
1.8M projects reviewed
4.85/5 reviewer ratings
3 hour avg project review turnaround time
Reviewer Services
  • Personalized feedback
  • Unlimited submissions and feedback loops
  • Practical tips and industry best practices
  • Additional suggested resources to improve

Learn with the best

Anke Audenaert
Anke Audenaert

Instructor

Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Daniel Kob
Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Julia Aspinal
Julia Aspinal

Instructor

Julia is a digital marketer, front end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.

Student Reviews

4.7

(832)

Shubham J.

yes

Santhosh M.

it was more engaging

Ebtehal A.

*

Misti C.

Going well. Very thorough lessons. Only suggestion is a QA process for the lesson plan videos and images. The Udacit content doesn't always match the (ever-changing) UX/UI of the platforms we use to complete our projects.

Amanda B.

Awesome!

Juliana N.

It was really good examples of KPIs, Metrics, SMART Objectives, personas, etc. And also how use the what, why, where, .. on Ford Campaign.

The Udacity Impact

Numbers don't lie. See what difference it makes in career searches.*

84%
Better Jobs

Career-seeking and job-ready graduates found a new, better job within six months of graduation.

$24,000
Salary Increase

Average salary increase for graduates who found a new, better job within six months of graduation.

Program Details

    PROGRAM OVERVIEW - WHY SHOULD I TAKE THIS PROGRAM?
  • Why should I enroll?

    Digital marketers are in high demand, and in this unique introductory program, you’ll learn exactly the skills you need to succeed in the field. We’ve collaborated with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp to help ensure that you emerge from the program with a valuable holistic understanding of how digital marketing works, and why it's so important. Multi-platform fluency and real-world experience are the building blocks for a successful career as a digital marketer, and this program is the ideal way to get started.

  • What jobs will this program prepare me for?

    Graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, and Email marketing manager.

    For market salary details, please visit Paysa.

  • How do I know if this program is right for me?

    If your goal is to embark on a successful career as a digital marketer, and you want to master the right skills by running actual advertising campaigns on major digital platforms, analyzing and optimizing the results, and producing actionable insights based on your analyses, then this is the right program for you, because it offers valuable real-world experience.

    ENROLLMENT AND ADMISSION
  • Do I need to apply? What are the admission criteria?

    No. This Nanodegree program accepts all applicants regardless of experience and specific background.

  • What are the prerequisites for enrollment?

    The Digital Marketing Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, navigating social media platforms, and writing and reading in English.

    TUITION AND TERM OF PROGRAM
  • How is this Nanodegree program structured?

    The Digital Marketing Nanodegree program is comprised of content and curriculum to support eight (8) projects. We estimate that students can complete the program in three (3) months working 10 hours per week.

    Each project will be reviewed by the Udacity reviewer network. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.

  • How long is this Nanodegree program?

    Access to this Nanodegree program runs for the length of time specified in the payment card above. If you do not graduate within that time period, you will continue learning with month to month payments. See the Terms of Use and FAQs for other policies regarding the terms of access to our Nanodegree programs.

  • Can I switch my start date? Can I get a refund?

    Please see the Udacity Nanodegree program FAQs for policies on enrollment in our programs.

  • I have graduated from the Digital Marketing Nanodegree program but I want to keep learning. Where should I go from here?

    Once you have completed the Digital Marketing Nanodegree program, you may want to consider taking the Marketing Analytics Nanodegree program, that can help you learn how to analyze the business impact of digital marketing.

    SOFTWARE AND HARDWARE - WHAT DO I NEED FOR THIS PROGRAM?
  • What software and versions will I need in this program?

    To enroll, students should have basic computer skills, a Gmail account, and a Facebook account to complete the projects.