Nanodegree Program

Become a Digital Marketer

Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing.

  • Estimated Time
    3 Months

    At 10 hrs/week

  • Enroll by
    July 23, 2019

    Get access to classroom immediately on enrollment

  • Prerequisites
    No Experience Required
In collaboration with

What You Will Learn

Download Syllabus
SYLLABUS

Become a Digital Marketer

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.

Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook.

Hide details

3 months to complete

Prerequisite Knowledge

Students should have basic computer skills and be comfortable navigating online.

  • Marketing Fundamentals

    In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.

    Prepare to Market
  • Content Strategy

    Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.

  • Social Media Marketing

    Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.

    Market your Content
  • Social Media Advertising with Facebook Blueprint

    Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.

    Run a Facebook Campaign
  • Search Engine Optimization (SEO)

    Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.

    Search Engine Optimization (SEO) Audit
  • Search Engine Marketing with Google Ads

    Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Ads by Google.

    Run an Ads Campaign
  • Display Advertising

    Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.

    Evaluate a Display Advertising Campaign
  • Email Marketing

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

    Market with Email
  • Measure and Optimize with Google Analytics

    Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

    Create your Digital Marketing Portfolio
Icon - Dark upwards trend arrow

$70B

spent on digital marketing in U.S.

All Our Nanodegree Programs Include:

Real-world projects from industry experts

With real world projects and immersive content built in partnership with top tier companies, you’ll master the tech skills companies want.

1-on-1 technical mentor

Get a knowledgeable mentor who guides your learning and is focused on answering your questions, motivating you and keeping you on track.

Personal career coach and career services

You’ll have access to career coaching sessions, interview prep advice, and resume and online professional profile reviews to help you grow in your career.

Flexible learning program

Get a custom learning plan tailored to fit your busy life. Along with easy monthly payments you can learn at your own pace and reach your personal goals.
Program OfferingsFull list of offerings included:
Subscription includes:
Class Content
Content Co-created with Facebook Blueprint
icon-checkmarkCheckmark
Real-world projects
icon-checkmarkCheckmark
Project reviews
icon-checkmarkCheckmark
Proj. feedback from experienced reviewers
icon-checkmarkCheckmark
Student Services
1-on-1 technical mentor
New
icon-checkmarkCheckmark
Check-ins with mentor
New
icon-checkmarkCheckmark
Student community
Improved
icon-checkmarkCheckmark
Career services
Personal career coaching
New
icon-checkmarkCheckmark
Interview preparations
icon-checkmarkCheckmark
Resume services
icon-checkmarkCheckmark
Github review
icon-checkmarkCheckmark
LinkedIn profile review
icon-checkmarkCheckmark
Resume shared with 500+ employers
New
icon-checkmarkCheckmark
Succeed with Personalized Services
We provide services customized for your needs at every step of your learning journey to ensure your success!
Experienced Project Reviewers
Individual 1-on-1 Mentorship
Personal Career Coach
Experienced Project Reviewers
Reviews By the numbers
2000+ project reviewers
1.8M projects reviewed
4.85/5 reviewer ratings
3 hour avg project review turnaround time
Reviewer Services
  • Personalized feedback
  • Unlimited submissions and feedback loops
  • Practical tips and industry best practices
  • Additional suggested resources to improve
Succeed with Personalized Services
We provide services customized for your needs at every step of your learning journey to ensure your success!
Project Reviewers
1-on-1 Mentors
Career Coaching
Experienced Project Reviewers
Reviews By the numbers
2000+ project reviewers
1.8M projects reviewed
4.85/5 reviewer ratings
3 hour avg project review turnaround time
Reviewer Services
  • Personalized feedback
  • Unlimited submissions and feedback loops
  • Practical tips and industry best practices
  • Additional suggested resources to improve

Learn with the best

Anke Audenaert
Anke Audenaert

Instructor

Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Daniel Kob
Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Julia Aspinal
Julia Aspinal

Instructor

Julia is a digital marketer, front end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.

Student Reviews

4.7

(789)

5 stars
631
80.0%
4 stars
103
13.1%
3 stars
30
3.8%
2 stars
9
1.1%
1 stars
16
2.0%
Rima C.

great course. I enjoyed it and learnt a lot

MEGHA J.

A well designed NanoDegree! It covers all the areas of Digital Marketing. Not only did I learn the concepts but also practiced them running live campaigns. Mentors are very friendly and helped me throughout the course. Overall I had an awesome experience. :)

Muhammad H.

It's the best Digital Marketing program you are ever going to find on the Internet. DMND's management support immensely through out the program. After graduating, you will really feel that you have achieve enough to start a career in the Digital Marketing world.

Kartik S.

It is nice

Ronald A.

This program helps me a lot especially I am currently working as a Digital Marketing Manager in a Law Firm Industry, all modules are definitely my takeaways. It helps me improve and makes my marketing research and audit easier. My confidence as a marketer is overwhelming and I am thanking UDACITY, my mentor Eduardo Dias for bearing with me and my boss, Jake Aguilar for sending me at Udacity School. Thanks for the learning journey which I could bring to the table of online marketing!

Get started with

Digital Marketing Nanodegree Program

Icon-Pie-Chart
Learn
You'll have access to the Nanodegree program classroom and materials, plus expert project reviews.
Icon - Clock -Blue
Average Time
On average, successful students take 3 months to complete this Nanodegree program.
Icon - Project - Blue
Benefits include
  • Real-world projects from industry experts
  • 1-on-1 technical mentor
  • Personal career coach & career services
Pay as you go
$399per month

Life can be unpredictable. Get maximum flexibility to learn at your own pace.

Buy with payments as low as $90 per month at 0% APR.

Learn More

Best Deal!

3 months access
$1077 $399 $359 per month

Pay up-front and save! Switch to the monthly price afterwards if more time is needed.

Buy with payments as low as $90 per month at 0% APR.

Learn More
The Udacity Impact

Numbers don't lie. See what difference it makes in career searches.*

84%
Better Jobs

Career-seeking and job-ready graduates found a new, better job within six months of graduation.

$24,000
Salary Increase

Average salary increase for graduates who found a new, better job within six months of graduation.

Program Details

    PROGRAM OVERVIEW - WHY SHOULD I TAKE THIS PROGRAM?
  • Why should I enroll?

    Digital marketers are in high demand, and in this unique introductory program, you’ll learn exactly the skills you need to succeed in the field. We’ve collaborated with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp to help ensure that you emerge from the program with a valuable holistic understanding of how digital marketing works, and why it's so important. Multi-platform fluency and real-world experience are the building blocks for a successful career as a digital marketer, and this program is the ideal way to get started.

  • What jobs will this program prepare me for?

    Graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, and Email marketing manager.

    For market salary details, please visit Paysa.

  • How do I know if this program is right for me?

    If your goal is to embark on a successful career as a digital marketer, and you want to master the right skills by running actual advertising campaigns on major digital platforms, analyzing and optimizing the results, and producing actionable insights based on your analyses, then this is the right program for you, because it offers valuable real-world experience.

  • What is the difference between the Digital Marketing Nanodegree program and the Google AdWords Nanodegree program?

    While both programs are full-featured Nanodegree programs offering the same suite of benefits and services—such as real-world projects, expert project review, mentorship, career guidance, and more—the Digital Marketing Nanodegree program instills a 360-degree understanding of the digital marketing ecosystem, and the Google AdWords Nanodegree program teaches an in-depth understanding of one tool in the digital marketing ecosystem: the Google AdWords platform.

    In simplest form, the Digital Marketing Nanodegree program can be understood as a full-immersion learning experience. You take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You are able to run actual campaigns on live platforms, and receive detailed feedback on your projects from expert reviewers. As a graduate, you will have a holistic understanding of how digital marketing works, and why it's so important.

    The Google AdWords Nanodegree program, on the other hand, is specifically designed for students who want to get an in-depth understanding of all aspects of Google AdWords: Search, Display, Video, Shopping, and App advertising. You will run real-life campaigns on the platform, and get feedback from experts in the field. As a graduate of the program, you'll be uniquely prepared to succeed at an agency, go freelance or join a startup. You'll also be ready to earn the Google AdWords Certification.

    ENROLLMENT AND ADMISSION
  • Do I need to apply? What are the admission criteria?

    No. This Nanodegree program accepts all applicants regardless of experience and specific background.

  • What are the prerequisites for enrollment?

    The Digital Marketing Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, navigating social media platforms, and writing and reading in English.

    TUITION AND TERM OF PROGRAM
  • How is this Nanodegree program structured?

    The Digital Marketing Nanodegree program is comprised of content and curriculum to support eight (8) projects. Once you subscribe to a Nanodegree program, you will have access to the content and services for the length of time specified by your subscription. We estimate that students can complete the program in three (3) months working 10 hours per week.

    Each project will be reviewed by the Udacity reviewer network. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.

  • How long is this Nanodegree program?

    Access to this Nanodegree program runs for the length of time specified in your subscription plan. See the Terms of Use and FAQ for other policies around the terms of access to our Nanodegree programs.

  • Can I get a refund?

    Please see the Udacity Nanodegree program FAQs found here for policies on enrollment in our programs.

  • I have graduated from the Digital Marketing Nanodegree program but I want to keep learning. Where should I go from here?

    Once students have completed the Digital Marketing Nanodegree program, we recommend students consider specialized programs such as our Google AdWords Nanodegree program.

    SOFTWARE AND HARDWARE - WHAT DO I NEED FOR THIS PROGRAM?
  • What software and versions will I need in this program?

    To enroll, students should have basic computer skills, a Gmail account, and a Facebook account to complete the projects.