At 10 hrs/week
Get access to classroom immediately on enrollment
Students should have basic computer skills and be comfortable navigating online.
In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree program as examples of how to apply what you learn in both B2C and B2B contexts.Prepare to Market
Content is at the core of all marketing activity. In this course you learn how to plan your content marketing, how to develop content that works well for your target audience, and how to measure its impact.
Social media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, and how to create effective content for each platform.Market your Content
Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience.Run a Facebook Campaign
Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.Search Engine Optimization (SEO) Audit
Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using Ads by Google.Run an Ads Campaign
Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.Evaluate a Display Advertising Campaign
Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.Market with Email
Actions online can be tracked, and so can the effect of your digital marketing efforts. In this course, you learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition and engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.Create your Digital Marketing Portfolio
from industry experts
Personal career coach and
Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.
Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.
Julia is a digital marketer, front end engineer, and former Teach for America teacher. She has worked in marketing, product management, and web development roles at Scholastic, Udacity, and other companies.
Numbers don't lie. See what difference it makes in career searches.*
Career-seeking and job-ready graduates found a new, better job within six months of graduation.
Average salary increase for graduates who found a new, better job within six months of graduation.
Digital marketers are in high demand, and in this unique introductory program, you’ll learn exactly the skills you need to succeed in the field. We’ve collaborated with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp to help ensure that you emerge from the program with a valuable holistic understanding of how digital marketing works, and why it's so important. Multi-platform fluency and real-world experience are the building blocks for a successful career as a digital marketer, and this program is the ideal way to get started.
Graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: Social media analyst, Social media manager, Social media community manager, Social media coordinator, Social media marketer, Social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, Digital marketing manager, Internet marketing manager, Website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, Search analyst, Paid search marketing manager, Digital marketing manager, Head of growth and acquisition, and Email marketing manager.
For market salary details, please visit Paysa.
If your goal is to embark on a successful career as a digital marketer, and you want to master the right skills by running actual advertising campaigns on major digital platforms, analyzing and optimizing the results, and producing actionable insights based on your analyses, then this is the right program for you, because it offers valuable real-world experience.
While both programs are full-featured Nanodegree programs offering the same suite of benefits and services—such as real-world projects, expert project review, mentorship, career guidance, and more—the Digital Marketing Nanodegree program instills a 360-degree understanding of the digital marketing ecosystem, and the Google AdWords Nanodegree program teaches an in-depth understanding of one tool in the digital marketing ecosystem: the Google AdWords platform.
In simplest form, the Digital Marketing Nanodegree program can be understood as a full-immersion learning experience. You take courses, learn important tools and concepts, and build projects that enable you to put your skills to work in real-life contexts. You are able to run actual campaigns on live platforms, and receive detailed feedback on your projects from expert reviewers. As a graduate, you will have a holistic understanding of how digital marketing works, and why it's so important.
The Google AdWords Nanodegree program, on the other hand, is specifically designed for students who want to get an in-depth understanding of all aspects of Google AdWords: Search, Display, Video, Shopping, and App advertising. You will run real-life campaigns on the platform, and get feedback from experts in the field. As a graduate of the program, you'll be uniquely prepared to succeed at an agency, go freelance or join a startup. You'll also be ready to earn the Google AdWords Certification.
No. This Nanodegree program accepts all applicants regardless of experience and specific background.
The Digital Marketing Nanodegree program is designed for students with any skill level and work background. Students should be comfortable using a computer, navigating social media platforms, and writing and reading in English.
The Digital Marketing Nanodegree program is comprised of content and curriculum to support eight (8) projects. Once you subscribe to a Nanodegree program, you will have access to the content and services for the length of time specified by your subscription. We estimate that students can complete the program in three (3) months working 10 hours per week.
Each project will be reviewed by the Udacity reviewer network. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.
Please see the Udacity Nanodegree program FAQs found here for policies on enrollment in our programs.
Once students have completed the Digital Marketing Nanodegree program, we recommend students consider specialized programs such as our Google AdWords Nanodegree program.
To enroll, students should have basic computer skills, a Gmail account, and a Facebook account to complete the projects.