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Nanodegree Program

Digital Marketing

Meet the growing demand for skilled digital marketers by learning the latest technologies for building impactful marketing strategies.
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  • DAYS
  • HRS
  • MIN
  • SEC
  • Estimated time
    3 Months

    At 10 hrs/week

  • Enroll by
    July 6, 2022

    Get access to classroom immediately on enrollment

  • Prerequisites
    No Experience Required

What You Will Learn

Syllabus

Digital Marketing

You’ll master the skills necessary to become a successful digital marketer. Learn about value propositions, marketing objectives, KPIs, targeted personas, customer journeys, marketing channels, content strategy, and more.

You’ll master the skills necessary to become a successful digital marketer. Learn about value propositions, marketing objectives, KPIs, targeted personas, customer journeys, marketing channels, content strategy, and more.

Related Nanodegrees
Prerequisite Knowledge

No Experience Required.

  • Marketing Fundamentals

    Building a digital marketing strategy is a journey—let us be your guide. In this course, we offer a framework to help you define your business’s value proposition and branding and map out your customer journey, content strategy, and channels to achieve your business goals.

  • Marketing Data and Technology

    In this course, you’ll learn the value of marketing data and trending technologies and how popular marketing analytics tools, such as Google Analytics, can help you understand your audience, measure the success of your acquisition, understand engagement efforts, and evaluate your user’s conversions to your goals.

  • Social Media Marketing (Elective)

    In this course, you’ll learn more about the differences between the main social media platforms, the importance of planning, how to manage your social media presence, how to build community, leveraging organic and paid, creating effective content for multiple platforms, and actually creating 3 campaigns.

  • SEO Essentials (Elective)

    Search engines are an essential part of the online experience. Learn how websites are optimized in search engine results using link-building, keywords, and UX design. Then conduct a search engine optimization audit in which you’ll offer recommendations for optimizing a website.

  • Search Engine Marketing (Elective)

    Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you’ll learn how to create, execute, and optimize an effective ad campaign using Google Ads.

  • Digital Advertising (Elective)

    Display advertising was the first form of advertising on the web. It’s still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting. In this course, you’ll learn how display advertising works, how it is bought and sold (including in a programmatic environment), how to set up a display/video advertising campaign using Google Ads, and strategies for effectively reaching audiences across multiple channels.

  • Email Marketing (Elective)

    Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you’ll learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

All Our Programs Include

Real-world projects from industry experts

Real-world projects from industry experts

With real world projects and immersive content built in partnership with top tier companies, you’ll master the tech skills companies want.
Technical mentor support

Technical mentor support

Our knowledgeable mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track.
Career services

Career services

You’ll have access to Github portfolio review and LinkedIn profile optimization to help you advance your career and land a high-paying role.
Flexible learning program

Flexible learning program

Tailor a learning plan that fits your busy life. Learn at your own pace and reach your personal goals on the schedule that works best for you.
Program OfferingsFull list of offerings included:
Enrollment includes:
Class Content
Content Co-created with Facebook
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Real-world projects
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Project reviews
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Project feedback from experienced reviewers
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Student services
Technical mentor support
New
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Student community
Improved
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Career services
Github review
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Linkedin profile optimization
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Succeed with personalized services.
We provide services customized for your needs at every step of your learning journey to ensure your success.
Get timely feedback on your projects.
Reviews By the numbers
1,400+ project reviewers
2.7M projects reviewed
88/100 reviewer rating
1.1 hours avg project review turnaround time
Reviewer Services
  • Personalized feedback
  • Unlimited submissions and feedback loops
  • Practical tips and industry best practices
  • Additional suggested resources to improve
Mentors available to answer your questions.
Mentors by the numbers
1,400+ technical mentors
0.85 hours median response time
Mentorship Services
  • Support for all your technical questions
  • Questions answered quickly by our team of technical mentors

Learn with the best

Anke Audenaert
Anke Audenaert

Instructor

Anke led the development of Digital Marketing programs at Udacity. She previously ran Market Research at Yahoo!, co-founded two companies, and is on the marketing faculty at UCLA Anderson.

Daniel Kob
Daniel Kob

Instructor

Dan is a digital media entrepreneur, visual storyteller, and Stanford MBA. He has worked in different roles in media, tech, and marketing in Europe and the US.

Dawn Raquel Jensen
Dawn Raquel Jensen

VP of Customer Experience

Dawn has successfully utilized social media, marketing, training, and strategy skills throughout her career. She received her EMBA from the Quantic School of Business & Technology. Dawn resides as VP of Customer Experience & an Adjunct Professor in Social Media for Seminole State College.

Benjamin Kepner
Benjamin Kepner

CEO

Benjamin is a CEO of Global Social Media Marketing, Udacity Instructor, Google For Education Certified Trainer, and Digital Workshop Center Google Ads & Google Analytics Instructor. Benjamin holds a B.B.A Marketing, International Business from the University of Georgia and 50 digital marketing certifications.

Erica Reid
Erica Reid

Digital Marketing Manager

Erica is a Digital Marketing Consultant with a specialization in social media marketing. She formerly worked as Digital Marketing manager for Sysco Foods, Phillips 66, and Shell Oil Company, where she led content development and brand strategy for various platforms. Erica has a MA in Digital Communication from NYU.

Matt Bailey
Matt Bailey

Founder & Lead Trainer, SiteLogic

Matt is Founder and Lead Trainer at SiteLogic, and teaches Digital Marketing to the world's biggest brands and most recognized universities. With over 25 years in digital marketing and a Master of Education in Instructional Design, he is known for his dynamic training style and ability to simplify complexity.

Liana Gross Furini
Liana Gross Furini

Performance Marketing Manager

Liana is a Digital Marketing Specialist, with 10+ years of experience. She is well versed in all types of paid media, and more recently have been focusing her career on paid social and paid search. Liana holds a Bachelor’s Degree in Advertising and a Master’s Degree in Social Communications.

John Triggs
John Triggs

Product Leader

John is a product leader who helps businesses connect with customers through digital marketing technology. He has led teams at Amazon, Capital One, comScore and has helped clients achieve marketing goals through digital automation, personalization and insights. He has a Duke MBA and a UVA Systems Engineering degree.

Jen Crompton
Jen Crompton

Digital Marketer and PR Professional

Jen is a digital marketer, writer, and PR professional that has worked with companies of every size across most industries. She formerly served as an adjunct at Philadelphia University and a mentor for Count Me In for Women's Economic Independence. Jen earned her degrees from Ursinus College and Rowan University.

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Digital Marketing Nanodegree Program

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    Best Value
  • Learn

    The end-to-end process of creating digital marketing strategies that can have a major business impact.
  • Average Time

    On average, successful students take 3 months to complete this program.
  • Benefits include

    • Real-world projects from industry experts
    • Technical mentor support
    • Career services

Program details

Program overview: Why should I take this program?
  • Why should I enroll?
    Digital marketers are in high demand, and in this unique introductory program, you’ll learn exactly the skills you need to succeed in the field. We’ve recently updated this Nanodegree program to keep up with current technologies. Multi-platform fluency and real-world experience are the building blocks for a successful career as a digital marketer, and this program is the ideal way to get started.
  • What jobs will this program prepare me for?
    Graduates will be uniquely prepared to fill a wide array of digital marketing roles. These include: social media analyst, social media manager, social media coordinator, social media marketer, social media strategist, SEO manager, SEO analyst, SEO partnership specialist, SEO strategist, digital marketing manager, internet marketing manager, website optimization manager, SEM analyst, SEM manager, SEM marketing coordinator, search analyst, paid search marketing manager, digital marketing manager, growth and acquisition specialist, and email marketing manager.
  • How do I know if this program is right for me?
    If your goal is to embark on a successful career as a digital marketer, and you want to master the right skills to run actual advertising campaigns on major digital platforms, analyze and optimize the results, and produce actionable insights based on your analysis, then this is the right program for you.
Enrollment and admission
  • Do I need to apply? What are the admission criteria?
    No. This Nanodegree program accepts all applicants regardless of experience and specific background.
  • What are the prerequisites for enrollment?
    No prior experience is required, but it is recommended that students are comfortable with basic computer skills, such as managing files, using third-party online programs, and navigating the internet through an online browser.
Tuition and term of program
  • How is this Nanodegree program structured?
    The Digital Marketing Nanodegree program is comprised of content and curriculum to support 7 projects and 7 courses—the first 2 courses are compulsory and 1 course is elective out of the remaining 5. We estimate that students can complete the program in 3 months working 10 hours per week.
    Each project will be reviewed by the Udacity reviewer network. Feedback will be provided and if you do not pass the project, you will be asked to resubmit the project until it passes.
  • How long is this Nanodegree program?
    Access to this Nanodegree program runs for the length of time specified in the payment card above. If you do not graduate within that time period, you will continue learning with month to month payments. See the Terms of Use and FAQs for other policies regarding the terms of access to our Nanodegree programs.
  • Can I switch my start date? Can I get a refund?
    Please see the Udacity Program Terms of Use and FAQs for policies on enrollment in our programs.
  • I have graduated from the Digital Marketing Nanodegree program but I want to keep learning. Where should I go from here?
    Once you have completed the Digital Marketing Nanodegree program, you may want to consider taking the Marketing Analytics Nanodegree program, that can help you learn how to analyze the business impact of digital marketing.
Software and hardware: What do I need for this program?
  • What software and versions will I need in this program?

    The following software is required for the program:

    • A Google account
    • Bing Webmaster Tools OR Google Site Manager
    • Google Site Explorer or AHRefs
    • Screaming Frog
    • SERanking
    • Google Ads Account
    • Spreadsheet
    • Presentation tool

Digital Marketing

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