About this Course

This course is a part of the Digital Marketing Nanodegree Program.

Becoming a digital marketer is a journey - let us be your guide. In this course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that are featured throughout the Digital Marketing Nanodegree as examples of how to apply what you learn in both B2C and B2B contexts.

Skill Level
Beginner
Included in Course
  • Rich Learning Content

  • Interactive Quizzes

  • Taught by Industry Pros

  • Real World Projects

  • Student Support Community

  • Personalized Career Support

Join the Path to Greatness

This course is part of a Nanodegree Program. It is a step towards a new career in Digital Marketing.

Nanodegree Course

Digital Marketing Fundamentals

Enhance your skill set and boost your hirability through innovative, independent learning.

Icon steps 54aa753742d05d598baf005f2bb1b5bb6339a7d544b84089a1eee6acd5a8543d

What You Will Learn

Lesson 1

Welcome to Digital Marketing

  • Marketing is an essential part of your everyday life. We will take you on a journey through the evolving digital marketing landscape. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.
Lesson 1

Welcome to Digital Marketing

  • Marketing is an essential part of your everyday life. We will take you on a journey through the evolving digital marketing landscape. This course will teach the fundamentals to help you navigate and thrive in this fast-growing field.
Lesson 2

The Digital Marketing Framework

  • We provide a framework to help you make the right decisions in an ever-changing digital marketing environment. Learn about our marketing map that covers the What, Who, How, Where, and When of marketing.
Lesson 2

The Digital Marketing Framework

  • We provide a framework to help you make the right decisions in an ever-changing digital marketing environment. Learn about our marketing map that covers the What, Who, How, Where, and When of marketing.
Lesson 3

What: Your Business

  • The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Lesson 3

What: Your Business

  • The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Lesson 4

Who & When: Your Customer

  • Customers drive all marketing actions. Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey your customer will go through to reach you.
Lesson 4

Who & When: Your Customer

  • Customers drive all marketing actions. Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey your customer will go through to reach you.
Lesson 5

Where: Marketing Channels

  • There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose. Align your choice of marketing channel with the customer journey to achieve the best results.
Lesson 5

Where: Marketing Channels

  • There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose. Align your choice of marketing channel with the customer journey to achieve the best results.
Lesson 6

Why: Marketing Objectives & KPIs

  • Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.
Lesson 6

Why: Marketing Objectives & KPIs

  • Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.

Prerequisites and Requirements

Students should have basic computer skills and be comfortable navigating online.

You will need to have a Gmail and a Facebook account to complete the projects.

See the Technology Requirements for using Udacity.

Why Take This Course

In the project for Digital Marketing Fundamentals, you will prepare for your new role as a digital marketer. You will get hands on experience marketing a B2C or B2B product, summarize the business model of the company, articulate the marketing objective, and develop a target persona for the product you choose to market.

What do I get?
  • Instructor videos
  • Learn by doing exercises
  • Taught by industry professionals
Icon globe e82eae5d45465aba4fbe4bb746905ce55dc3324f310b79c60e4a20089057d347

Udacity 现已提供中文版本! A Udacity tem uma página em português para você! There's a local version of Udacity for you! Sprechen Sie Deutsch?

Besuchen Sie de.udacity.com und entdecken Sie lokale Angebote, unsere Partnerunternehmen und Udacitys deutschsprachigen Blog.

前往优达学城中文网站 Ir para a página brasileira Go to Indian Site Icon flag de deedb1a7a695700236cb6ef4204ddbede5d197dab9b47716c87a0b4d5d9fc325 Zu de.udacity.com continue in English