App Monetization

Introducing Monetization

Start developing an appropriate monetization strategy by thinking about profitability and product/market fit from the very beginning.

Monetization Strategies

Dive deeper into the different app monetization strategies. Start thinking about which strategy is most appropriate for your app.

Implement a Monetization Plan

Select and customize a monetization strategy. Set up a tracking system to monitor its effectiveness.

Optimize Your Model

Learn how to eliminate roadblocks and grow your revenue with Nir Eyal, author of Hooked.

Case Study: Wufoo

Learn how Kevin Hale got started with Wufoo (sold to SurveyMonkey).