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How to Kick Off Your Freelance Digital Marketing Career

As the world becomes increasingly digital and more and more people turn to the internet for their everyday needs, there has never been a better time to become a freelance digital marketer. However, it’s hard to know where to start with so many different platforms and methods available to you. In this article, we will take a look at some of the most popular freelance marketing platforms and help you figure out which one is best for you.

What is a Freelance Digital Marketer?

A freelance digital marketer works on their projects and contracts without being employed by a company. They also work in various industries, including marketing, advertising, website design, and more. They will have experience working in the industry they’re pursuing as a freelance marketer.

The skills and abilities required to be a successful freelance digital marketer vary depending on your industry. However, most freelancers share common strengths, such as solid communication and networking skills, problem-solving abilities, and creativity. 

Some of the most important things you can do to improve your chances of success as a freelance digital marketer include: 

  1. Learning as much as you can about your target industry
  2. Developing a targeted marketing campaign 
  3. Building solid relationships with clients and colleagues

The Different Types of Freelance Digital Marketing

There are a lot of different types of freelance digital marketing jobs out there, so it can be hard to decide what type of freelance work is right for you.

Below, we outline a few different types of freelance digital marketing jobs and what skills you need to have to be successful in each one.

SEO Freelancer: If you’re an SEO specialist with some experience, you could become a freelance SEO consultant. You would likely need to have a good understanding of search engine optimization principles and techniques and the ability to write quality content.

Social Media Manager: If you have experience managing social media accounts for businesses or organizations, you could become a freelance social media manager. You would need to be able to create effective social media campaigns and track the results.

Web Developer: If you have experience coding and designing web pages, you could become a freelance web developer. You would need to have excellent written and verbal communication skills, as well as the ability to work independently.

Email Marketer: If you’re good at building relationships with potential customers through email marketing, you could become a freelance email marketer. 

How to Become a Freelance Digital Marketer

As the world becomes increasingly digital, the freelance digital marketer has become more and more prevalent. Freelance marketing is a great way to start your own business and make some money while you learn new skills. 

Here are three  tips for becoming a successful freelance digital marketer.

Get educated. Before you can start marketing your own products or services, you first need to know what they are and how they work. Learn everything you can about the digital marketing landscape, and how it’s changing. This includes understanding how search engines work, what social media platforms are popular, and what types of advertising campaigns work best.

Build a portfolio. Showcase your skills by creating a portfolio of your work. This includes website design and development, social media campaigns, and even video content creation. You can also include screenshots of your Google Analytics data and other performance tracking tools to prove that you are delivering results.

Professionalize your brand. Make sure that all of your online presence is professional and designed to look good from a distance. Use high-quality fonts, graphics, and images, and make sure all links look clean and uncluttered. 

What Tools & Resources Does a Freelance Digital Marketer Need?

The first and most important thing a digital marketer needs is a good set of tools. There are so many different platforms and applications out there, it can be hard to know where to start. Some of the most common tools used by freelance marketers include social media management tools, search engine optimization software, and email marketing services.

Another important factor when choosing digital marketing tools is familiarity. A lot of the time, people prefer using familiar tools instead of trying something new. This can make it harder for digital marketers to find the right tool for their specific needs. However, once you find a tool that works well for you, it can be hard to go back.

One last thing to consider when picking digital marketing tools is cost. It can be difficult to determine which tools are worth investing in and which ones are not. However, there are some good resources out there that can help with this decision making process.

Check out the Digital Freelancer Nanodegree Program

Ready to meet the growing demand for digital freelancers by building your personal brand and starting a successful online business? Connect with Udacity’s Digital Freelancer Nanodegree to learn more. 

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Jennifer Shalamanov
Jennifer Shalamanov
Jennifer is a content writer at Udacity with over 10 years of content creation and marketing communications experience in the tech, e-commerce and online learning spaces. When she’s not working to inform, engage and inspire readers, she’s probably drinking too many lattes and scouring fashion blogs.